The internet has transformed the way artists connect with fans. A song released from a bedroom studio can now reach listeners on the other side of the world within hours. Geography no longer limits who can discover, support, or champion…
It can feel confusing — even discouraging — to watch your audience grow on social media while your streams stay flat. You’re gaining followers, getting views, and building visibility, yet that attention doesn’t seem to translate into people actually listening…
For independent artists, Spotify can feel like a black box. You release a song, hope it lands on playlists, and wait to see if the numbers move. While Spotify doesn’t reveal its algorithm in full, enough is known to understand…
With Deezer’s latest figures released, we can see that around 39% of the music added to their platform each day, is AI-generated. They’re receiving over 60,000 fully AI-made tracks daily. Back in September, Deezer released an article stating 28% of…
Interactive storytelling is a creative approach that turns audiences from passive consumers into active participants. Instead of simply reading, watching or listening, users make choices that influence how a story unfolds. Smart links play a key role in this process,…
Music has the power to change your mood, set the tone for an event or help you focus during your day. One of the easiest ways to make the most of this power is by creating playlists tailored to specific…
The way we consume music has changed dramatically over the past two decades. From vinyl records to CDs, and then downloads, the rise of streaming services has arguably had the biggest impact yet. Platforms such as Spotify, Apple Music, and…
As platforms like YouTube, TikTok and Instagram continue to dominate mobile viewing, Netflix is rethinking how its app fits into a social-first video landscape. During its fourth-quarter earnings call on Tuesday, the company revealed plans to redesign its mobile app…
Every December, the same Christmas songs resurface. They dominate playlists, shop radios and festive gatherings until even the most enthusiastic listener feels seasonal fatigue. This year, it might be time for a different approach. Welcome to the Christmas playlist challenge:…
Deezer launched their own version of Spotify Wrapped called My Deezer Year 2025. While the feature is extremely similar to Spotify’s, the name isn’t quite as catchy. It’s great news for Deezer listeners, though. On Monday, 1st December, Deezer launched…
