When it comes to creating a name for yourself online, it can be hard. There are a lot of people to compete with. However, don’t settle for less just because others are. If a brand wants to work with you,…
Becoming an influencer is more than just being likeable online. You need to understand digital landscaping, and know how to create authentic and organic content. It’s unlikely all those who set out to become an influencer are successful. Many influencers…
As more creators emerge, the social media market is saturated with people earning money through uploading content. Is there enough room left for new earners? If so, where to start? With more and more people signing up to social media…
Instagram influencers are everywhere these days, shaping trends and promoting brands. But how do you know who’s the real deal? How can you see beyond the filters and hashtags? Guest post by Margo Ovsiienko. This guide breaks down the process of…
User Generated Content, also known as UGC relates to content created by individuals rather than a marketing firm, business or professional creator. What is UGC (User Generated Content)? UGC is content created by an individual who has no contract with…
As a business, large or small – you want people to know you exist. To grow you need to be on social media. It’s as simple as that. You can’t avoid social platforms now. They’re the in thing, and they…
Social commerce is the process of selling products through social platforms. The purchases come directly from social media, rather than a consumer being directed elsewhere. This has risen in popularity in the past year, and it seems it will continue…
Music rights holders have been arguing for some time over how revenue is split across certain social platforms. It seems the platforms are growing in popularity, but music artists aren’t seeing the benefits. Various well respected members of the music…
China have decided to change how their influencers promote certain products or tools. No longer will companies be able to reach out to an individual and request they advertise their products on their social media accounts without the proper training.…
Influencers are everywhere now. They’ve practically taken over social media, but this wasn’t always the case. The influencer industry has skyrocketed. You can be an influencer in any area now, it’s forever expanding. Beauty gurus, new Mum blogs and so…
