The Spotify for artists dashboard is both a blessing and a curse. It provides a mountain of data, but if you spend your morning staring at the “People listening now” counter, you are likely wasting your time. In an era…
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists…
Knowing how well your music is performing can be difficult. It’s hard to see success when your music hasn’t blown up and gone viral. However, all success is positive, so ensure you’re tracking your analytics. As a musician, understanding how…
Place your bets now, before you read any further… What do you think the global music industry will be worth in 2030? Music is something that will always grow. It will change along the way as we develop new sound…
Creating music can be costly. There’s always something that comes up you might not have planned for. The way to make the money back is by selling your tracks, but how do you get the word out? It’s all about…
You might’ve heard the terms ‘analytics’ & ‘insights’ thrown around, but what are they, and how can they be used to maximise your chance of success? What are analytics? In it’s simplest form, marketing analytics are collections of data and…
Pre-saves are the new pre-order, enabling fans to save their favourite upcoming releases to their libraries on release day. By learning how to read your Pre-save insights, you can use them to guarantee a successful release day. Understanding Pre-save campaign…
