Category People

Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.

How TikTok has changed the music industry

How TikTok has changed the music industry

Since TikTok came about, more and more music artists have found their place within the industry. Offering a place to find an audience without having to pay for advertising. TikTok isn’t just a social media platform—it’s a cultural phenomenon that…

How to market your Christmas song for maximum impact

How to market your Christmas song for maximum impact

Christmas songs are a difficult market to crack because there are so many classics replayed every year that people aren’t always open to newcomers. So, you need to make them listen. Writing a great Christmas song is just the beginning.…

Can you post too often on social media?

Can you post too often on social media

Is less more, or should you post multiple times a day? There are a lot of divided opinions on this topic. What are your thoughts? How often do you post? If you’re trying to grow on social media, you might…

What is a generative artist?

What is a generative artist

The use of computers and algorithms to create designs and patterns is known as generative art. There’s something extremely unique about it, because obviously, not two pieces could be the same. A generative artist is someone who creates art using…

How to use AI tools to enhance your songwriting

How to use AI tools to enhance your songwriting

AI has taken the world by storm. It’s made every day tasks much easier, and allowed creators to explore areas of their industry that previously were limited. Artificial Intelligence (AI) is changing the way musicians create, offering tools that can…

How long does it take for a music artist to “make it”?

How long does it take for a music artist to “make it”

Unfortunately, too many music artists get frustrated early on into their career, but, nothing happens overnight. It’s very rare a musician will become well known and even get signed, quickly. Breaking into the music industry is a dream for many,…

The best apps every musician should have in 2025

The best apps every musician should have in 2025

With new technology coming out all the time, it’s almost easier than ever to create your desired sound. Music artists have access to tools that can take their music to the next level. Technology has made it easier than ever…

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