Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Is Facebook still relevant? Tips for leveraging it in 2025

Is Facebook still relevant Tips for leveraging it in 2025

Facebook was once the place to be. It was the social hub and there wasn’t really any competition. However, over the years, even they have made themselves compete with their sister store Instagram. Facebook has been a cornerstone of social…

What to do if your Instagram has been hacked?

What to do if your Instagram has been hacked

If you discover your Instagram account has been hacked, and you no longer have control over it, you can report it and work with the platform to regain access. If someone has gained access to your Instagram account, it could…

What is a goal target sheet for a business?

What is a goal target sheet for a business

A goal target sheet is a structured document that helps businesses set, track, and achieve their objectives. It outlines specific goals, deadlines, and key performance indicators (KPIs) to ensure steady progress towards success. Whether for a small startup or a…

What is a record label?

What is a record label

A record label is a company that helps musicians create, distribute, and promote their music. Record labels play a crucial role in the music industry by providing artists with the support they need to reach a wider audience and grow…

How to verify your X account

How to verify your X account

Verification on X (formerly Twitter) provides credibility and authenticity to users, making it easier to build trust with an audience. The verification process has changed under Elon Musk’s ownership, with a focus on paid subscriptions and additional verification criteria. Here’s…

Why Google won’t index some links

Why Google won't index some links

Having a webpage indexed by Google is crucial for visibility in search results, but not all links make it into Google’s index. If you have noticed that some of your pages are not appearing in search results, there could be…

Why organic reach is declining (and what you can do about it)

Why organic reach is declining (and what you can do about it)

In recent years, social media platforms have significantly reduced organic reach, making it harder for creators and businesses to engage with their audience without paid promotions. If you’ve noticed a decline in the visibility of your posts, you’re not alone.…

The importance of tone of voice for a brand

The importance of tone of voice for a brand

A brand’s tone of voice is more than just the words it uses; it is the personality, attitude, and emotion conveyed through its communication. From social media posts to email campaigns and advertisements, the tone of voice plays a vital…

How to stay motivated as a creative in a competitive world

How to stay motivated as a creative in a competitive world

Creative burnout is real. It’s hard to stay focused and on the ball all the time. However, it’s important for your growth and development that you do stay motivated. Creativity is a rewarding but often challenging journey. In a competitive…

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