Guides you can use to learn, inform and inspire your marketing and promotional plans.
In 2025, Spotify pays artists between $0.003 and $0.005 per stream. This rate varies based on factors like the listener’s country, subscription type (free or premium), and the artist’s agreement with their rights holders. How Spotify’s payment system works Spotify…
Sync licensing (short for “synchronisation licensing”) is one of the most exciting and financially rewarding opportunities for independent artists today. It allows musicians to earn money and gain exposure by having their songs placed in films, TV shows, adverts, video…
As an independent artist, protecting your music is crucial. Copyright gives you the legal right to control how your original music is used, reproduced, distributed or performed. It ensures you get credit and compensation for your work—and gives you legal…
Colour plays a crucial role in setting the tone, mood, and branding of your content. They can speak for your brand without the need for words. Whether you’re designing for your social media feed, videos, or website, the right palette…
The short answer? Yes, you absolutely can. AI is quickly becoming one of the most powerful tools in a creator’s toolkit—especially when it comes to editing videos. Whether you’re working on YouTube content, Instagram Reels or TikToks, AI can save…
If you want to grow on Instagram in a meaningful and sustainable way, posting random content now and then just won’t cut it. Whether you’re a creator, small business owner or personal brand, having a proper content strategy can help…
Many content creators assume you need thousands of followers before brands will notice you—but that’s no longer true. With the rise of micro-influencers, brands are actively seeking out creators with smaller, highly engaged audiences. If you’re wondering how to get…
Search engine optimisation (SEO) can feel like a bit of a mystery when you’re just starting out—but it’s one of the most powerful tools for bringing consistent, organic traffic to your blog. Whether you’re writing about travel, fashion, tech or…
Instagram is one of the most widely used social media platforms in the world, and it offers users a choice between having a public or private profile. A public account allows anyone to view posts and stories, whereas a private…
Writer’s block is real—especially when you’re trying to write something that feels meaningful, honest, or new. Whether you’re staring at a blank notebook or looping the same four chords with nothing to say, a good prompt can break the cycle…
