Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

Shadowbanning on TikTok is real – why your video has no views

Shadowbanning on TikTok is real - why your video has no views

We’ve spoken before about various reasons why your TikTok video simply isn’t being pushed. However, we haven’t yet dived into shadowbanning and why, despite social platforms denying it, your videos really can be hidden. Shadowbanning is a concept that has…

Clickbait – what it is and how to spot it

Clickbait - what it is and how to spot it

If something seems too good to be true, often it is. Many creators use clickbait, especially when their art form is video content. It helps the video sell. In today’s digital age, you’ve probably come across sensational headlines or eye-catching…

Udio – a new music creation app

Udio - a new music creation app

A brand-new music creation app called Udio has hit the scene. This app will allow anyone to be a creator. Encouraging beginners and experienced musicians to have a go creating some sounds. Have you noticed how many music-making apps are…

A guide to making eye-catching visuals for your music

A guide to making eye-catching visuals for your music

Knowing where to begin when it comes to creating eye-catching content can be a bit tricky. You’ve got the great sounds, but how do you encourage people to start listening? Through your visual imagery, of course. In today’s digital age,…

What is the role of a food stylist within photography?

What is the role of a food stylist within photography

Those fast food adverts you see? Yep, they’re not real. That’s why the burgers always look so much better in the ad than real life. The photographers use food stylists to help stage the picture. Have you ever flipped through…

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