Category Branding

Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.

What is a link in bio? (and why every creator needs one)

What is a link in bio (and why every creator needs one)

If you’ve spent time on Instagram, TikTok or any other social media platform, you’ve probably come across the phrase ‘link in bio’. But what does it actually mean, and why is it so important for creators, businesses and influencers? In…

Creating a cohesive artist brand

Creating a cohesive artist brand

In today’s music industry, talent alone isn’t always enough to stand out. A strong, cohesive artist brand helps you connect with fans, build recognition, and create a lasting impression across all platforms. But what does it mean to have a…

How to unlock Instagram’s creator monetisation features

Instagram has evolved far beyond being a photo-sharing app. For creators, it’s now a platform where content can turn into income — but unlocking monetisation features isn’t always straightforward. If you’re wondering how to get access, here’s what you need…

Which social media platforms should you start with in 2025?

Which social media platforms should you start with in 2025

For musicians in 2025, social media is one of the most important tools for building an audience, promoting music and connecting with fans. The challenge is knowing where to start. With so many platforms available, it can feel overwhelming to…

The art of the caption: writing posts that actually connect

The art of the caption writing posts that actually connect

Captions are more than just a necessary part of a post; they’re an essential tool for engaging your audience, building a community, and turning casual viewers into loyal followers. Whether you’re an artist, a designer, a writer, or a maker,…

What the next generation of consumers wants from brands online

What the next generation of consumers wants from brands online

The way people interact with brands online has changed dramatically over the past decade. For younger generations—particularly gen z and gen alpha—social media is no longer just a place to consume content. It has become a space where they expect…

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