Category Branding

Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.

Adapting to change – strategies for navigating uncertain times

Adapting to change - strategies for navigating uncertain times

Change will always occur. Nothing stays the same forever. It’s important you’re willing to adapt to change and avoid being thrown off by the uncertainty. Change is a constant in the business world, and navigating uncertain times requires resilience, flexibility,…

What is a micro-influencer? A simple explanation

What is a micro-influencer A simple explanation

A micro-influencer might be smaller in their following, but they definitely aren’t tiny in power. They have a much higher engagement rate than those huge influencers. In the world of social media marketing, you might have heard the term “micro-influencer”…

Building your brand identity – tips for beginners

Building your brand identity - tips for beginners

Don’t allow your brand to flop from the very beginning. Build an identity that is strong from the start and continue to develop it. Your brand identity is the foundation of your business—it’s what sets you apart from the competition…

How to control what posts you see on Facebook

How to control what posts you see on Facebook

You might follow pages that you like but feel they’re appearing a little too much. Or, perhaps you don’t want to unfriend that one person, but their constant updates are getting on your nerves. Well, you can change what you…

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