A simple beginner’s guide to creating a blog

So, you’ve decided you want to start a blog post? Lucky for you, you’re in the right place. In this article you’ll find out how to get started. It’s always best to start with a blog theme…

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Creating a blog is a great way of expressing yourself. You’re able to share ideas, knowledge and experiences with other people of similar interests. Whether you’re an opinion based blog, or a factual based page, you can share stories and news with people who think the same as you. Bring people together through a shared interest or passion. Here are some tips on how to get started:

Choose a blog platform

There are so many blog platforms, both free and paid. It depends on what you’re looking for to which you should pick, so it’s worth looking into them all yourself rather than jumping straight into one. They can all offer you a place to start, but some will have more limitations than others.

Consider your budget and your needs. This will help inform you as to which platform to go with. Some examples are; WordPress, Blogger, or Wix. Check what’s included before committing because changing platforms isn’t the easiest of processes so choose one and stick with it. If costs are going to occur over time, perhaps choose another site.

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Choose a domain name

A domain name is the blog web address. This is what your blog is called. It’s important that it’s easy to remember because you need your audience to be able to find you easily. You don’t want people reading your blog, enjoying it but then never coming back because they can’t remember your website name.

You might have to pay for a domain name. This won’t cost a lot, but it’s important to secure your name as soon as you can. If not, you might find it’s already taken, and you have to alter your choice. This could lead to people not finding your blog, or having to change the idea behind your website. GoDaddy is a popular site for custom domain names, however you might find your website builder also offers custom domains.

Install and set up your blogging platform

After choosing your preferred blogging platform, you can install your blog. Before making everything live to the public, ensure your account is set up correctly. Once it’s live of course you can make changes, but these will be visible to your audience. Try and have your blog as set up as it can be from the start.

Follow the instructions from the blog’s platform to get started. Try to have multiple blog articles ready to go, so you can start posting regularly. You need to be consistent if you want people to come back. Especially if you’re in a niche market. If your blog is for example based around a certain band or artist, you need to capture the fans and get them coming back.

Choose a theme

Pick a theme for your blog. How do you want it to appear? What message do you want to send to those visiting your site for the first time? How does this theme represent you and what you stand for? This is an important factor because without it, you cannot create a blog identity which you will need if you want to brand yourself.

The majority of blog platforms will offer themes that you can choose from. Either pick one of theirs, or, if you already have a strong brand identity, add in your own. This will help you stand out because your branding will be the same across the board. Keeping consistent is the key to making yourself memorable.

Create content

Your blog has now been set up, so it’s time to start writing content to post. The more content you can prepare, the better. That way, you always have something in the bank which means your audience can always expect new content. Setting you up for success. Aim to write posts that are informative, engaging and relevant to your audience.

You can schedule your posts to hit your blog on certain dates, at certain times. It’s a good idea to write as many articles as you can before promoting your blog. This way, they’re all scheduled and ready to post. Allowing you a chance to catch up and plan more, so you never run out. This means you don’t have to stress over content, and your audience will always have something new to read.

Promote your blog

Share your blog everywhere you can. The more you share it, the more people who see it. If you want to grow an audience, you need to share your work as far and wide as you can. Increasing your blog’s visibility will attract more readers. Be approachable too, as this could encourage your current readers to share your blog with their friends.

Use social media to your advantage. Create a Bio Link through PUSH.fm which houses all your social media accounts, your contact details, and of course, your blog link. This can be placed in all social bios, so it will be the first thing people see when clicking on your profiles. It’s a great way of promoting yourself without having to say a word.

Remember, always stay consistent with your blog efforts. Produce high-quality content which is engaging and informative. Your content should resonate with your audience. Keep your focus on your niche and what you’re trying to provide your audience with. Ask yourself if your blog would interest you, and if not, what could you change? Most importantly, have fun and good luck!

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