Instagram’s algorithm searches for the TikTok watermark. So, leaving it on your videos will do more harm than good. It could result in your videos reaching a much smaller audience than they should. This is why it’s important to prepare your videos for each platform.
Both TikTok and Instagram Reels use the same video format. Due to this, it seems a no brainer that you would record just one video for both platforms. After all, you want your content to reach as many people as possible, right? The problem that occurs is social platforms are a lot smarter than we realise. Instagram are essentially rivals with big video sharing platform TikTok. They both want their platform to perform the best and this is why they have technology in place to stop the promotion of the other.
Reels are essentially TikToks when you simplify it. Instagram therefore want their product to grow. They aren’t interested in promoting a rival platform. This is why it makes sense that Instagram have no desire to fill their users feeds with the TikTok watermark. You will find your videos lacking in views by leaving the watermark there. Instead, you need to remove it before uploading your content to Instagram’s Reels. It’s easy to do, and will stop your work from being hidden.
Removing the TikTok watermark
We’d recommend removing the watermark from your videos before uploading them to Instagram. This will allow your videos to act as brand new, original content within Instagram rather than copied from elsewhere. There’s no harm in sharing the same videos across multiple platforms. Yes, your audience may have seen it on one before viewing it on another. However, you will reach a wider audience by spreading your content everywhere you can. Someone may see it on one platform that hasn’t on another.
There are so many free watermark remover websites you can access. One to recommend is Snaptik. All you need to do is copy your TikTok URL once your video is live. Add it into the URL box within the watermark remover website. Then download it. You’ll then be able to instantly upload it to Instagram, and it won’t have your TikTok username bouncing around the screen. You’re happy because it’s quick and easy and Instagram are happy because you’re not promoting another platform. It means you don’t have to create different content for each account.
