Instagram Reels – what are they and why are they important?

You’ve seen the short, snappy, portrait videos floating around Instagram. They’re so popular, there’s no way you can’t have seen them. If you’re not already using them, then now is the time to start. Don’t let your account get overlooked. Make sure you’re keeping up with everyone else.

What is a reel?

A reel is a short video that can be posted directly to Instagram. They’re catchy, 15-60 second clips that aim to grab your follower’s attention. The more eye grabbing they are, the more views you’ll get. In turn, this will help you grow your audience. Instagram has a catalogue of music you can add to your videos. These can help you explain the idea behind your reel through sound to match your imagery.

Reels should be exciting. Your followers should want to keep watching them on a loop. The idea of them is to entertain. To create one, you simply need to go to the plus symbol on Instagram, tap reel and start. You can either upload one big clip, lots of little ones, or even record through the app itself. There are endless filters and effects you can use to make your content even more inviting. Try playing around with different options first to see what suits your vibe best.

Why should you use them?

Reels attract attention. In fact, Instagram are currently in the process of changing the app, so reels are at the forefront of the platform. Which means, by not creating them for your account, you’ll be missing out massively. Instagram will eventually have reels as a huge feature on the home page, everything else will be smaller and further down your page. Meaning, without posting reels, you’ll never have your content at the top of your followers home pages. They’re becoming more relevant by the day. This is because they’re so popular, users enjoy reels more than still posts.

They’re engaging. With the moving image and the catchy sounds, it’s impossible to scroll past them. People are far more likely to stop and watch your content because it will capture their attention. If you want people to notice you, you’ll need to create reels. In fact, you’ll be more likely to make it to the explore page. This will suggest your account to users who follow ones similar to you. It’s a great way of expanding your account. Without it, your account might struggle to grow. The best way to turn this around is to start create these short, catchy videos.

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