You’re not just starting a business, you’re also starting social media pages along with it. You need to ensure you don’t take on too much but also give yourself and your brand the best chance to begin. Otherwise, you’ll flop before you’ve started. If you don’t grasp social media quickly, you’ll run the risk of damaging your businesses potential.
Your personality is your business
When you’re a small business your personality is your brand. Huge businesses that are already well established don’t have the same level of personality and character. You never know who is behind the screen, or who you’re talking to. Whereas when the company is in it’s early days, you can get a real sense of who is behind the scenes working hard. This is where we’d reccommend showing the real you and everything you’ve put into the bsuiness.
Business owners, big and small can tell you all about the personal sacrifices made to get them to where they are. This shouldn’t go unnoticed. Show your audience who you are and why you’re so passionate about your work. After all, you can’t expect other people to be bothered by your business if you’re not showing how much you care. Let them know a bit about you and what makes you happy. Show them your drive.
How do you want to come across?
Are you fun, vibrant and exciting? Or are you reserved, professional and calm? You could even be a mixture of all of them. The important part is that it’s you, and you aren’t trying to be something you’re not. Some people present their humour to every situation. If that comes naturally to you then go for it. After all, who doesn’t like to have a laugh? But, if it’s not you, then don’t force it. People will see straight through it.
Know your products
It’s better to start off with less rather than more. You can always expand as time goes on, but starting off with thousands of products available is only going to confuse you and your potential clients. They want to know the brand first and be sure you’re a trustable business, then they’ll be more likely to invest their time and money. From there you can start to get an idea of what your clients want and what you can expand into. Otherwise, you’re stabbing in the dark, you don’t know who is going to be interested in your products and what other things they want to see.
Not only that but you also need to be certain you can answer any questions people have about your products or business. How are they made? How long does it take to ship? Do you have a return’s policy? If you’re selling physical products people are going to need to know these things, otherwise they aren’t protected if something goes wrong. Make sure you’re ready for any questions that might flood into your inbox. Be sure you can be responsive as quickly as possible.
Figure out what statistics matter
Remember, you’re just starting out, so you’re not going to skyrocket straight away. Small business owners put far too much pressure on themselves to gain followers, views and attention when they begin. They dive straight in with the statistics but fail to realise they need to give themselves a break. There’s too much pressure to concentrate on every statistic and analytic, when in reality, until you get yourself up and running, you don’t need to worry about all of them.
You’ll have weeks that your content does better than others. These are just the ups and downs of owning a small business. Even huge corporations have highs and lows. But, focusing on the numbers right from the word go, can set you back. You’ll become too caught up in it and let’s face it, things get confusing. Some analytics aren’t even going to be valid until you’ve been running for a while. So, get yourself familiar with social media statistics as they will be important, but decide the ones you need to start with. Do your research.