The Meta platform Threads has gone through a series of updates recently. The main one sees the introduction of direct messages, so users can reach out to each other and start collaborations.
All Threads users will now be able to send direct messages. Threads previously ran tests to ensure DMs were working as they should, and following this testing period, they’re rolling out to feature to all users. This is a big step towards their goals.
When Threads was first launched, it was thought to be a platform for discovery and connection building. It was designed to encourage creative collaboration. However, before now, there hasn’t been a way to reach out to a creator.
You could, of course, reply to their thread, but there was no way of making direct contact. This is where direct messages are a huge bonus. They enable people to connect with like-minded individuals and build a relationship in a private, safe environment.
These messages won’t cross over with Instagram, so you can have two completely different conversations across the platforms. Threads will have a dedicated inbox. It will be accessible via the lower function bar when on the app.
“We know it’s important for people to feel safe using messaging. To start, we’re only allowing DMs between your Threads followers or mutual followers from Instagram who are ages 18 and older. Messaging is also protected by our robust privacy standards, account protections and safety infrastructure. As we expand messaging, we’re prioritizing safety to help make it another place for positive interactions on Threads.”
Meta
Meta found DM interaction has grown rapidly over the past few years, with more and more users turning to it. It’s a great tool for connecting without giving any personal information away. Therefore, they knew they needed to add it to Threads.
It seems at first they were hesitant, after all Meta want to find a way to connect all their platforms; Facebook, Instagram, Messenger, Whatsapp and Threads together and having a back-end messaging service would offer this.
But, if it isn’t what users are calling for, then it seems like wasted resources finding a way to combine them all together. It seems even Meta themselves might realise there’s not the need, since, they haven’t discussed this in some time.
