With social media constantly evolving, musicians are always looking for new platforms to promote their music and engage with fans. Two of the latest social media networks gaining attention are Threads (by Meta) and Bluesky (backed by Twitter co-founder Jack Dorsey).
What are Threads and Bluesky?
Threads
- Launched by Meta (the company behind Facebook and Instagram) as a competitor to Twitter.
- Integrated with Instagram, allowing users to connect with their existing followers.
- Focuses on text-based posts but also supports images and videos.
Bluesky
- Created as a decentralised alternative to Twitter, meaning users have more control over their content and communities.
- Still in beta testing, requiring an invite to join.
- Aims to create a more open and independent social media ecosystem.
Are these platforms good for musicians?
Both Threads and Bluesky offer new opportunities for musicians, but their value depends on your goals.
Pros of using Threads
✅ Easy integration with Instagram – If you already have an audience on Instagram, Threads makes it easier to connect with them in a more conversational way.
✅ Good for engagement – Less algorithmic pressure than Instagram, allowing for more direct interactions with fans.
✅ Supports text and media – Great for sharing updates, lyrics, and behind-the-scenes content.
Cons of using Threads
❌ No music-focused features – Unlike TikTok or YouTube, Threads is not designed for music discovery.
❌ Still evolving – Meta is still developing the platform, so features could change.
Pros of using Bluesky
✅ More artist control – Decentralisation means less dependence on big tech algorithms.
✅ Less noise, more engagement – A smaller but growing community means early adopters can build meaningful connections.
✅ Potential for future growth – As the platform develops, it could become a valuable space for independent musicians.
Cons of using Bluesky
❌ Limited access – Requires an invite, making it harder to grow an audience quickly.
❌ No built-in music discovery – Unlike TikTok or SoundCloud, Bluesky does not prioritise music content.
Should musicians join these platforms?
- If you already have a strong Instagram following, Threads could be a useful way to engage more deeply with your audience.
- If you’re interested in alternative social media spaces, Bluesky may be worth exploring—but it’s not yet a major platform for music promotion.
- Neither platform currently replaces TikTok, YouTube, or Spotify when it comes to music discovery and fanbase growth.
Threads and Bluesky are still new, and their long-term impact on the music industry remains unclear. For now, they can be useful for engagement and networking, but musicians should prioritise platforms where fans actively discover and listen to music.
