Never before has a service of this kind been launched. Qobuz are introducing a high-fidelity streaming and download service operating from Japan.
Qobuz, the music streaming service, has announced its launch of a high-fidelity (Hi-Fi) subscription in Japan. Complementing its existing high-resolution music download service in the country. While also, adding more to the market.
This new offering aims to be a “first-of-its-kind” by combining both streaming and downloads in a single platform. Though it’s worth noting that other high-definition streaming services, like Amazon Music HD, have already entered the Japanese market.
Additionally, Sony Music Entertainment Japan previously operated a high-def music streaming service, mora qualitas, until it closed in 2022. Japan’s music market is distinct in that physical music sales remain strong. While streaming has yet to capture the same market share.
Qobuz sees this as an opportunity, commenting that while streaming generates over 67% of global music revenue, physical formats still account for over half of Japan’s music sales. The paid streaming market holds less than a 30% share in Japan.
Compared to over 50% in other major markets. Qobuz believes this trend, coupled with Japanese listeners’ high standards for audio quality, makes Japan an ideal market for its premium offerings. With the country being known for its high-tech, it’s no surprise.
Qobuz launched in 2007
Since its founding as a digital music store in 2007, Qobuz has steadily expanded. Reaching 26 countries, including notable launches in the UK, Germany, and the US. The company’s growth accelerated in 2020 following an $11 million funding round.
Qobuz first entered Japan in 2021 with the acquisition of e-onkyo, a digital download store formerly managed by Onkyo Corporation. Now, this latest expansion into streaming represents a significant step in Qobuz’s global growth strategy.
Qobuz Deputy CEO Georges Fornay commented on the launch, calling it a major milestone that aligns with the company’s goals for profitability. He emphasised Qobuz’s commitment to providing Japanese listeners with an “exceptional sound quality” experience.
Also, combined with rich editorial content and opportunities for musical discovery. Currently, Qobuz offers audio quality that ranges from 16-bit CD quality to 24-bit/192 kHz high-resolution formats. Along with DXD and DSD capabilities.
As high-resolution audio gains popularity, Qobuz’s commitment to uncompressed, high-quality audio provides a unique advantage. Especially since Spotify, the leading global music streaming platform, has not yet entered the high-fidelity audio space.
However, this may change soon, as Spotify is reportedly preparing a new “Super-Premium” tier with enhanced audio quality. Though details have yet to be confirmed. The Japanese market, representing the world’s second-largest music market.
This expansion places Qobuz in a strong position to cater to the growing demand for premium audio. While also, supporting Japan’s emerging streaming market. This could prove a really smart move for the music brand. Getting ahead of their competition.
