Pre-save campaigns are most commonly associated with Spotify, however there are other valuable platforms that your fans can Pre-save your release on.
Pre-saves are an exceptionally powerful tool; they build momentum and help lock-in fan engagement before your music has made it to the outside world. By encouraging your fans to Pre-save your release you’ll increase your chances of release day success and thus, your chances of being playlisted!
Wait, what is a Pre-save campaign again?
Just in case you’d forgotten, Pre-save campaigns are digital links that allow your fans to ‘pre-save‘ your release to their libraries ahead of release day. When your release finally lands on release day, your fans will find it magically waiting for them in their library.
What stores does PUSH offer Pre-saves on?
Spotify
Being the world’s most popular audio streaming subscription service, you’d be silly not to offer Pre-saves on this platform. The more Pre-saves you get, the stronger your release day performance; meaning your chances of making it onto a Spotify editorial playlist are drastically increased.
Using PUSH, you can also choose to enable artist follow. This means any fans that Pre-save your release will automatically follow you on Spotify.
Apple Music
Apple Music has coined their ‘pre-save’ function the Pre-add. Despite the slightly different name, it works in exactly the same way as Spotify and Deezer’s Pre-save function.
Unfortunately, Apple Music doesn’t support the enable artist follow function.
Deezer
With over 16 million monthly active users, it’s definitely in your best interest to offer Pre-saves on Deezer. If you don’t, you risk losing out on valuable engagement from fans that use Deezer as their go-to music platform.
Using PUSH, you can also choose to enable artist follow. This means any fans that Pre-save your release will automatically follow you on Deezer.
PUSH users can make a Pre-save campaign for free! And, if you’re a RouteNote user, connect your account and gain 4 extra Pre-save campaigns.
Have you used a Pre-save campaign and noticed a huge improvement in your release day engagement? Let us know in the comments 
