Why your business MUST be online in 2024 – don’t ignore the power of social media

If you own a business of any kind and aren’t yet online, you need to create your social media presence now. Otherwise, you’re missing out on potential clients. 2024 is the year to change that.

Why your business MUST be online in 2024 - don't ignore the power of social media. Photo of three people sat at a coffee shop outside. All discussing business.
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In today’s digital era, everyone is seamlessly connected online. With smartphones and faster internet, social media has become an integral part of our daily lives. It’s not just a trend; it’s a way of life. From finding inspiration to communicating and sharing moments, social platforms dominate various aspects of our existence.

Resistance is futile; we thrive on these platforms. Disliking them isn’t an option because they are here to stay and, if anything, are set to grow even more. The majority of people can’t go a day without checking their favourite social platform. Be it Instagram, TikTok, or simply liking a friend’s status. Many see them as essential tools for staying connected.

Globally, there are 4.65 billion social media users, a 51% increase since 2012. They have become an undeniable part of our world, and for companies, not participating in this digital landscape means missing out on a vast audience. In April 2022, 5 billion people worldwide regularly used the internet, indicating an overwhelming desire to be online.

Worldwide need for social media

The statistics highlight the prominence of social media, particularly among individuals aged 25-34, who spend an average of 147 minutes on social platforms daily. Facebook leads with 2.9 billion monthly active users, surpassing even YouTube. These numbers underscore our global reliance on social media, a trend that shows no signs of reversal.

For businesses, being online is no longer an option but a necessity. The data confirms that social media is a continually growing trend, and with numbers on the rise, it’s an irreversible aspect of the modern world. Despite age restrictions, even younger demographics find ways to engage with social media, making it the new normal.

It’s essential for businesses to embrace the social media boom. A well-crafted post can expose your brand to a wide community. Social media provides a platform for promoting companies in engaging ways. Allowing them to connect with their audience directly. Growing your brand has never been easier – word of mouth is replaced by active online engagement.

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