Tag music insights

In the loop: Spotify’s Fan Study offers valuable insights and marketing advice for independent musicians

Spotify have supplied even more marketing goods for independent musicians, labels and managers. Through analysing millions of data sets, they have collated 15 insights into how their users digest new music and find new artists. What is Fan Study? Spotify…

Marketing 101: What are analytics & insights?

You might’ve heard the terms ‘analytics’ & ‘insights’ thrown around, but what are they, and how can they be used to maximise your chance of success? What are analytics? In it’s simplest form, marketing analytics are collections of data and…

Spotify for Artists: How to understand analytics and make sense of your data

Spotify for Artists gives you a wealth of insights at the touch of the button. But do you know how to make sense of these numbers and charts? And more importantly, what to do with them? Independent artists and labels…