If you’re trying to grow your audience or promote a product, running ads on Instagram, Facebook or TikTok can give you a major boost. But with different ad platforms and formats to choose from, it can be tricky to know…
Many content creators assume you need thousands of followers before brands will notice you—but that’s no longer true. With the rise of micro-influencers, brands are actively seeking out creators with smaller, highly engaged audiences. If you’re wondering how to get…
The TikTok Creator Marketplace (TTCM) is a platform for creators and brands to come together to form collaborations and network. What is the TikTok Creator Marketplace? TikTok Creator Marketplace is available via TikTok One. This is a one-stop-shop for advertisers…
Planning an event requires careful organisation and attention to detail. Whether you’re hosting a corporate function, wedding, or festival, a well-structured checklist can help ensure a seamless experience. Here’s the ultimate event planning checklist to guide you through the process.…
A brand’s tone of voice is more than just the words it uses; it is the personality, attitude, and emotion conveyed through its communication. From social media posts to email campaigns and advertisements, the tone of voice plays a vital…
In today’s competitive market, customer acquisition is often the primary focus for businesses. However, the importance of customer retention should not be underestimated. Retaining existing customers is crucial for the long-term success and growth of a company. Here, we explore…
Colour theory is an essential tool for artists, designers, and anyone looking to use colour intentionally. At the core of colour theory is the colour wheel, a circular diagram that organises colours in a way that visually represents their relationships.…
In today’s digital age, building a strong personal brand is essential for content creators who want to stand out in a crowded market. With millions of voices competing for attention online, how do you ensure your unique perspective and talents…
So, by no means are we here pretending we’re some TikTok gurus with it all figured out. However, we have seen a lot of success on many of our videos, so we’re here to share everything we’ve learnt. As you…
If you’re working with brands as an influencer, creator, or freelancer, knowing how to negotiate your rates is crucial. It ensures you’re paid fairly for your time, skills, and reach. 1. Know your worth Before discussing money, understand the value…
