An introduction to the basics. Learn the essentials, break down the jargon and get a firm grasp on the knowledge you need to push your content further.
You might’ve heard the terms ‘analytics’ & ‘insights’ thrown around, but what are they, and how can they be used to maximise your chance of success? What are analytics? In it’s simplest form, marketing analytics are collections of data and…
Professional brand creation is complicated and can take weeks, months or even years. We’ve put together this handy guide so you can create your own solid branding quickly and easily. No matter what you are, a musician, a podcaster, an…
Don’t waste your time running an ineffective and disorganised marketing campaign. Learn how to easily plan and prepare a campaign that’ll exceed your expectations. Marketing campaigns are a tough nut to crack; there are a lot of factors and influences…
If you’re starting to market your content yourself, it’s important you know exactly what campaigns are and what goes into planning them. Some people dedicate their whole lives to mastering the art of marketing. However, as a musician or content…
Your brand aesthetic refers to how your brand looks, acts and presents itself to your audience. Creating a solid aesthetic can be tricky, but it’s key for looking professional and consistent. What is a brand aesthetic? Everything you post, create,…
Some of the larger streaming services offer a free user experience, whilst others only offer paid subscriptions. What does this mean for the listener and the artists they’re listening to? Ad-supported streaming The secret’s very much in the name. Ad-supported…
You may have heard these terms thrown around, but do you know what they mean? Read on to find out what these two distinct types mean for listeners and artists. Interactive streaming Interactive streaming, also known as ‘on-demand’ streaming, allows…
You may not have heard about publishing royalties, but they are a big income stream for some songwriters. Get versed in what they are and how to collect them. As an independent artist, you may not be hitting the big…
As musicians, it’s important you understand the copyrights surrounding your music. We’ve summed up the most important jargon for you in a quick and easy guide. What is copyright? Copyright indicates the ownership of a piece of work by a…
Copyright is notoriously boring and long-winded, but, it’s important you know the 101. We’ve put together a list of commonly used terms and definitions so you can up your knowledge game. Copyright is the exclusive right that someone has over…
