Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
In an increasingly competitive market, businesses must find ways to retain customers and foster long-term relationships. Customer loyalty programmes have proven to be an effective tool for building a sense of community and encouraging repeat business. Here’s why these programmes…
The music industry has undergone significant transformations over the past decade, and marketing strategies have evolved alongside it. As technology advances and audience behaviours shift, the future of music marketing promises new opportunities and challenges for artists, labels, and marketers.…
In today’s fast-paced world, finding the time and mental space to be creative can feel like an uphill battle. However, practising mindfulness may hold the key to unlocking your creative potential. By fostering a state of presence and reducing mental…
As a fine line artist, finding the right balance between client work and personal projects can be both challenging and rewarding. While client commissions provide financial stability and help build your reputation, personal projects allow you to explore your creativity…
As we move into 2025, the music industry continues to evolve, shaped by technological advancements, cultural shifts, and emerging creative practices. Here are some key trends we can expect to see shaping the music world this year. 1. The rise…
Graphic designers often face a fundamental choice when starting a project: Should they use vector graphics or raster images? Understanding the differences between these two formats is essential for creating visually appealing, high-quality designs. This article breaks down what vector…
Building a sustainable music career in 2025 requires more than talent—it demands strategic planning, adaptability, and a strong connection with your audience. With the music industry evolving at a rapid pace, understanding the latest trends and leveraging the right tools…
January is the best time to start shopping. With the sales in full swing, you can grab yourself some great deals. Music lovers, why not upgrade your equipment now? The January sales are a golden opportunity for musicians to upgrade…
Turning a hobby into a full-time career is a dream for many people. The idea of transforming something you love into a source of income is enticing, but it’s not always as simple as it seems. Whether you’re passionate about…
As the year comes to a close, it’s the perfect time for music artists to reflect on their journey, celebrate their achievements, and assess areas for personal growth. Whether you’re an independent artist, in a band, or navigating the music…
