Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
A brand’s tone of voice is more than just the words it uses; it is the personality, attitude, and emotion conveyed through its communication. From social media posts to email campaigns and advertisements, the tone of voice plays a vital…
If you’re looking to have a guest on your podcast, where do you start? You need someone that will compliment your style and your audience will gel with. Having the right guest can elevate a podcast episode from good to…
Creative burnout is real. It’s hard to stay focused and on the ball all the time. However, it’s important for your growth and development that you do stay motivated. Creativity is a rewarding but often challenging journey. In a competitive…
In the fast-evolving digital landscape, going viral remains a coveted achievement for content creators. However, the dynamics of virality have shifted significantly with advancements in technology, changes in audience behaviour, and the proliferation of new platforms. Here’s a comprehensive guide…
Remote work offers many benefits, including flexibility and the ability to create your own working environment. However, it also presents challenges that require adaptability and resilience. Developing a growth mindset can help remote workers overcome obstacles, embrace challenges, and achieve…
Remote work has become an integral part of modern work culture, offering flexibility and new opportunities. However, staying productive in a remote setting requires the right tools. As we move into 2025, here are some of the top productivity tools…
When it comes to expanding your team and scaling your business, one of the biggest decisions you’ll face is whether to outsource tasks or hire full-time employees. Both options offer distinct advantages and come with their own set of challenges.…
In today’s competitive market, customer acquisition is often the primary focus for businesses. However, the importance of customer retention should not be underestimated. Retaining existing customers is crucial for the long-term success and growth of a company. Here, we explore…
In an increasingly competitive market, businesses must find ways to retain customers and foster long-term relationships. Customer loyalty programmes have proven to be an effective tool for building a sense of community and encouraging repeat business. Here’s why these programmes…
The music industry has undergone significant transformations over the past decade, and marketing strategies have evolved alongside it. As technology advances and audience behaviours shift, the future of music marketing promises new opportunities and challenges for artists, labels, and marketers.…
