Category Music marketing

How musicians, producers and labels can use the breadth of PUSH.fm tools to market their music and further their musical career.

Why small venues are still vital to the music scene

Why small venues are still vital to the music scene

When people think about live music, massive festivals and stadium tours often come to mind. But behind every headline act and sold-out arena show lies a much smaller stage—the grassroots venues where many artists take their first steps. These small…

Breakout artists to watch this year

Every year, a new wave of talent emerges—artists who break through the noise and capture attention with fresh sounds, unique stories, and undeniable presence. From viral social media discoveries to underground acts building loyal fanbases, this year is shaping up…

How to create a release plan that gets your music heard

How to create a release plan that gets your music heard

Releasing music is exciting, but without a solid plan, your tracks might not reach as many listeners as they deserve. Creating a thoughtful release plan helps you build momentum, engage your audience, and maximise your music’s impact. Here’s how to…

Why are so many artists going viral overnight?

Why are so many artists going viral overnight

It seems like every week, a new artist appears out of nowhere with a track that dominates TikTok, trends on Spotify, and racks up millions of views on YouTube. For many, it raises the question: why are so many artists…

Does music shape our personality?

Does music shape our personality

Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…

How to make a playlist go viral on Spotify

How to make a playlist go viral on Spotify

Spotify playlists have become one of the most influential ways people discover new music. A viral playlist can launch artists, shape trends, and attract thousands—even millions—of followers. But how do you create a playlist that catches fire and spreads across…

Discovery & algorithm bias: why good music often goes unheard

Discovery & algorithm bias why good music often goes unheard

In today’s digital music landscape, success is often measured in streams, followers, and placements on curated playlists. While platforms like Spotify, YouTube Music, TikTok, and Apple Music promise global reach and discovery, the reality for many independent artists is far…

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