Category Music marketing

How musicians, producers and labels can use the breadth of PUSH.fm tools to market their music and further their musical career.

Why are so many artists going viral overnight?

Why are so many artists going viral overnight

It seems like every week, a new artist appears out of nowhere with a track that dominates TikTok, trends on Spotify, and racks up millions of views on YouTube. For many, it raises the question: why are so many artists…

Does music shape our personality?

Does music shape our personality

Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…

How to make a playlist go viral on Spotify

How to make a playlist go viral on Spotify

Spotify playlists have become one of the most influential ways people discover new music. A viral playlist can launch artists, shape trends, and attract thousands—even millions—of followers. But how do you create a playlist that catches fire and spreads across…

Discovery & algorithm bias: why good music often goes unheard

Discovery & algorithm bias why good music often goes unheard

In today’s digital music landscape, success is often measured in streams, followers, and placements on curated playlists. While platforms like Spotify, YouTube Music, TikTok, and Apple Music promise global reach and discovery, the reality for many independent artists is far…

Why 90s R&B still feels timeless

Why 90s R&B still feels timeless

There’s something unmistakably magnetic about 90s R&B. Whether it’s the velvet-smooth vocals, the lush harmonies, or the flawless production, this era of rhythm and blues continues to captivate listeners across generations. But why does it still feel so relevant today?…

The globalisation of sound: why genres don’t matter any more

The globalisation of sound why genres don’t matter any more

Once upon a time, genres defined how we discovered, consumed and understood music. Labels like hip-hop, rock, jazz or reggae were not only stylistic categories—they represented culture, geography, even ideology. But in today’s hyper-connected, algorithm-driven world, those lines are blurrier…

How to stay inspired when the algorithm isn’t playing nice

How to stay inspired when the algorithm isn’t playing nice

If you’ve been creating content for any length of time, you’ve likely felt it—that sinking feeling when views drop, engagement stalls, and the algorithm seems to have left you behind. It can feel personal, disheartening, and like all your hard…

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