Guides you can use to learn, inform and inspire your marketing and promotional plans.
Imagine typing a simple sentence like, “a fox walking through a snowy forest at sunrise”, and within moments, getting a video that brings that scene to life. That’s exactly what OpenAI’s new tool, Sora, can do. Launched in early 2024,…
Affiliate marketing is one of the easiest ways for small creators to start earning online. You don’t need a massive audience or thousands of followers—just a loyal community and content that builds trust. Whether you’re on YouTube, Instagram, TikTok or…
If you’re spending money on ads, you’ll naturally want to know what you’re getting back. That’s where ROI comes in. ROI stands for return on investment, and it’s one of the most important metrics when it comes to digital advertising.…
If you’re a small business owner looking to invest in online advertising, you’ve probably asked yourself: Should I use Facebook Ads or Google Ads? Both platforms offer powerful tools for reaching potential customers, but they work in different ways –…
If you’re a small business owner, you might have asked yourself: Do I really need a website? With the rise of social media, online marketplaces, and word-of-mouth marketing, it’s a fair question. But in today’s digital-first world, having a website…
Whether you’re editing a portrait, a product shot, or a close-up, removing blemishes in Photoshop is a key retouching skill. Done well, it keeps the subject looking natural while enhancing the overall image. The good news? It’s easier than you…
Whether you’re a beginner makeup artist or looking to refresh your brand, a strong portfolio is essential. It’s your visual résumé—a way to show potential clients or employers what you’re capable of, from your technical skills to your unique style.…
Shooting in manual mode can feel intimidating at first, but it gives you complete creative control over your camera. Instead of letting the camera decide how your photo should look, you make the decisions—about exposure, light, and depth of field.…
Not sure where to start? Here are some of the best website builders for photographers in the UK and beyond. If you’re a photographer, having a professional website is one of the most important tools for showcasing your work, attracting…
While they haven’t made it public knowledge, SoundCloud has updated its terms of use, allowing the company to train AI through audio users have uploaded. The latest version of SoundCloud’s terms and conditions gives the platform access to user uploads…
