A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
Finding your niche on TikTok can feel overwhelming, especially when you’re just starting out and don’t know what to create. The good news is, you don’t need everything figured out before you begin. In fact, most successful creators find their…
Not every listener becomes a loyal fan, and not every fan becomes a superfan. Superfans are the people who buy merch, show up to gigs, share posts, support releases and stay with an artist for years. Understanding why they support…
A video hook is the very first moment of your video that grabs someone’s attention and makes them want to keep watching. It usually happens in the first three seconds, and it’s designed to stop viewers from scrolling past your…
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists…
In an online world dominated by quick clips, short captions and instant reactions, long-form content might seem outdated. But for artists trying to build a loyal, sustainable audience, it’s one of the most powerful tools available. Long-form content doesn’t just…
Deezer launched their own version of Spotify Wrapped called My Deezer Year 2025. While the feature is extremely similar to Spotify’s, the name isn’t quite as catchy. It’s great news for Deezer listeners, though. On Monday, 1st December, Deezer launched…
For years, the music industry revolved around mass appeal. Major labels chased radio-friendly hits, artists were encouraged to make their sound more “universal”, and success was largely measured by chart positions. But the streaming era has rewritten these rules entirely.…
You don’t need millions of followers to work with brands. In fact, more companies than ever are choosing to partner with small creators, because they offer authenticity, stronger engagement, and better value for money. But to secure these opportunities, you…
For many content creators, finding the best way to make money online is a constant challenge. As your audience grows, so do your opportunities — but so does the pressure to choose the right tools. Two popular routes are subscription…
Scales and modes are more than just technical exercises — they are powerful tools for creating mood, colour, and originality in your music. Understanding how to use them creatively allows you to compose interesting melodies, improvise with confidence, and add…
