A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
Starting in early 2026, Netflix viewers will be able to watch video podcasts from Spotify Studios and The Ringer. The partnerships only took three months to confirm, from first discussions in July. Netflix are introducing video podcasts to their streaming…
If you’re an independent musician, artist, or creator, getting noticed by media outlets, blogs, venues, or collaborators can feel daunting. One of the most effective tools in your promotional arsenal is a press kit. And the good news? You don’t…
In the music industry, talent is essential—but it’s not the only factor that determines success. Who you know can open doors that skill alone cannot. Networking is about more than exchanging business cards; it’s about building genuine, lasting relationships that…
If you’re here because you’ve created your first track or album, then good for you because that’s the hardest part done! It can be an overwhelming process, but distributing your music doesn’t have to be difficult. Must haves to release…
Being a creator today means wearing many hats—artist, marketer, editor, and manager all at once. While it can feel overwhelming, the good news is that there are plenty of free tools in 2025. They’re designed to help creators save time,…
For many small creators, marketing can feel overwhelming. Between posting on social media, updating fans, and promoting new projects, it often seems like there’s never enough time in the day. This is where batching content comes in. By creating and…
For independent creators, the question of where to focus attention—streaming or downloads—remains an important one. Both have their advantages, but the digital landscape has shifted dramatically in the past decade. Understanding the difference can help small creators decide which avenue…
For music creators, visibility is key. YouTube Music charts and trending playlists are powerful tools that can help artists reach new listeners and grow their audience. Understanding how these features work is essential for effective music promotion. What are YouTube…
Social media is a powerful tool for authors, but having followers doesn’t automatically mean selling books. The key is guiding your audience from casual scrolls to meaningful action — and a link in bio page is one of the easiest…
If you’ve spent time on Instagram, TikTok or any other social media platform, you’ve probably come across the phrase ‘link in bio’. But what does it actually mean, and why is it so important for creators, businesses and influencers? In…
