An easy way to guarantee views on TikTok
So, by no means are we here pretending we’re some TikTok gurus with it all figured out. However, we have seen a lot of success on many of our videos, so we’re here to share everything we’ve learnt. As you…
Category Branding
Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.
How to promote “boring” products
Not all products are fun, unfortunately. But, that mop isn’t going to sell itself. Nor will your special wood chippings for the garden… If they’re not going to sell themselves, how do you sell them? Let’s face it—some products aren’t…
TikTok updates prevent users from seeing Bio Links
Unfortunately, in another effort to be the top performing social media platform, TikTok has added Bio Link limitations in recent updates. However, there’s not one rule for everyone. It seems each account is different. Many users on TikTok have noticed…
How to negotiate rates with brands
If you’re working with brands as an influencer, creator, or freelancer, knowing how to negotiate your rates is crucial. It ensures you’re paid fairly for your time, skills, and reach. 1. Know your worth Before discussing money, understand the value…
Understanding colour profiles: RGB, CMYK, and more
Colour profiles are something all content creators and brands should understand. Certain ones are best for certain image types. Colour profiles are essential when working with images, videos, or print projects because they define how colours are displayed or printed.…
How to find your Unique Selling Points (USPs) as a small business
A USP or Unique Selling Point is something that makes your small business stand out. A reason consumers should pick you over your competition. A Unique Selling Point (USP) is what makes your business stand out. It’s that special quality…
How to write an invoice as a freelancer – a simple guide
If you’re a freelancer of any kind, you’ll need to prepare your own invoices. After all, they’re the way you’ll legally be paid for your work. Creating invoices is essential for freelancers—it’s how you get paid! But if you’re new…
How to create product descriptions that sell
Sometimes even the best products won’t sell without a little push. This is because, it’s often how you showcase your items that counts. Creating product descriptions that sell involves a mix of storytelling, SEO, and addressing customer needs. Here’s a…
E-commerce terms for beginners
Here’s a glossary of 20 essential e-commerce terms that every new seller should know: 1. A/B testing A method of comparing two versions of a webpage, product, or ad to see which one performs better. 2. Affiliate marketing A marketing…
Do small business owners need an accountant?
To accountant or not to accountant? There are pros and cons for both sides. If you’re completely new to your industry, perhaps you don’t want the added expense. However, on the flip side, perhaps you don’t know enough about filing…
