Category Branding

Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.

What is Jasper?

What is Jasper

Jasper is an AI tool that can create and enhance content. Widely used by those in various creatives realms to generate unique content. Jasper, formerly known as Jarvis, is an advanced artificial intelligence (AI) tool designed to simplify and enhance…

The importance of tone of voice for a brand

The importance of tone of voice for a brand

A brand’s tone of voice is more than just the words it uses; it is the personality, attitude, and emotion conveyed through its communication. From social media posts to email campaigns and advertisements, the tone of voice plays a vital…

Mastering social media marketing for creatives

Mastering social media marketing for creatives

In today’s digital-first world, social media is an essential platform for creatives to showcase their work, connect with audiences, and grow their brands. However, effective social media marketing requires more than just posting content—it involves strategy, consistency, and a deep…

How to go viral in 2025

How to go viral in 2025

In the fast-evolving digital landscape, going viral remains a coveted achievement for content creators. However, the dynamics of virality have shifted significantly with advancements in technology, changes in audience behaviour, and the proliferation of new platforms. Here’s a comprehensive guide…

How to build a growth mindset as a remote worker

How to build a growth mindset as a remote worker

Remote work offers many benefits, including flexibility and the ability to create your own working environment. However, it also presents challenges that require adaptability and resilience. Developing a growth mindset can help remote workers overcome obstacles, embrace challenges, and achieve…

Small business grants and loans – how to secure funding

Small business grants and loans - how to secure funding

Securing funding is one of the biggest challenges faced by small business owners. Whether you’re starting a new venture or looking to expand, obtaining the right financial support can make all the difference in your business’s success. Small business grants…

How to embrace e-commerce without losing your personal touch

How to embrace e-commerce without losing your personal touch

In today’s digital age, e-commerce is an essential part of running a successful business. However, many small business owners and creators worry that transitioning to online sales might result in losing the personal touch. That personal touch has helped them…

The importance of customer retention

The Importance of customer retention

In today’s competitive market, customer acquisition is often the primary focus for businesses. However, the importance of customer retention should not be underestimated. Retaining existing customers is crucial for the long-term success and growth of a company. Here, we explore…

Building community: why customer loyalty programmes work

Building community why customer loyalty programmes work

In an increasingly competitive market, businesses must find ways to retain customers and foster long-term relationships. Customer loyalty programmes have proven to be an effective tool for building a sense of community and encouraging repeat business. Here’s why these programmes…

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