Category Branding

Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.

What designers can learn from musicians (and vice versa)

What designers can learn from musicians (and vice versa)

At first glance, design and music might seem like very different creative disciplines—one visual, the other auditory. But dig a little deeper, and you’ll find that both designers and musicians are engaged in solving similar problems: how to evoke emotion,…

What careers ex-TikTok stars could do

What careers ex-TikTok stars could do

TikTok has launched the careers of many content creators, but not everyone stays on the platform forever. Whether due to changing algorithms, burnout, or a desire for something new, ex-TikTok stars often look for different career paths. The good news…

TikTok Creator Marketplace – everything you need to know

TikTok Creator Marketplace - everything you need to know

The TikTok Creator Marketplace (TTCM) is a platform for creators and brands to come together to form collaborations and network. What is the TikTok Creator Marketplace? TikTok Creator Marketplace is available via TikTok One. This is a one-stop-shop for advertisers…

How to use Discord to build a fan community

How to use Discord to build a fan community

Discord has become one of the best platforms for musicians, content creators, and brands to build dedicated fan communities. Originally designed for gamers, it now serves as a powerful tool for engaging with followers, sharing exclusive content, and fostering a…

Spotify make it easier for advertisers to promote on the app

Spotify make it easier for advertisers to promote on the app

During Spotify’s Advance event hosted in New York, they discussed the updates they’ve made to improve buying and selling through the music platform. Notably, Spotify Ad Exchange. Spotify have been working on advancing their advertising products. Recently, at their Advance…

What the creator economy can learn from traditional industries

What the creator economy can learn from traditional industries

The creator economy has revolutionised the way individuals build careers, offering unprecedented opportunities for independent artists, writers, musicians, and content creators. However, while this digital-first landscape is full of innovation, traditional industries have long-established systems that could provide valuable lessons…

Seasonal event planning: ideas for every time of year

Seasonal event planning ideas for every time of year

Planning an event that aligns with the season can enhance the experience for attendees and create a unique atmosphere. Each time of year offers distinct themes, decor options, and activities that can make your event stand out. Here’s a guide…

Will AI ever run our businesses?

Artificial intelligence (AI) is already transforming industries, automating tasks, and enhancing decision-making processes. But will AI ever reach the point where it can fully run businesses without human intervention? While AI is advancing rapidly, its potential to take over entire…

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