Category Analytics

Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!

How to create a content strategy for Instagram

How to create a content strategy for Instagram

If you want to grow on Instagram in a meaningful and sustainable way, posting random content now and then just won’t cut it. Whether you’re a creator, small business owner or personal brand, having a proper content strategy can help…

Do YouTube Shorts count toward watch time?

Do YouTube Shorts count toward watch time

If you’re trying to grow your YouTube channel, you’re probably keeping a close eye on your watch time. But with YouTube Shorts gaining massive popularity, many creators are wondering: do YouTube Shorts count toward watch time? What is YouTube watch…

Why is my engagement rate dropping?

If you’ve noticed fewer likes, comments or shares on your posts lately, you’re not alone. A drop in engagement rate can be frustrating—especially when you’re putting in the effort to stay consistent. But don’t panic. There are several common reasons…

How do I get on the Instagram Explore page?

How do I get on the Instagram Explore page

If you’re trying to grow your Instagram account, getting featured on the Explore page can be a game-changer. It’s where millions of users discover new content every day — and if your post lands there, your reach and engagement can…

Will AI ever run our businesses?

Artificial intelligence (AI) is already transforming industries, automating tasks, and enhancing decision-making processes. But will AI ever reach the point where it can fully run businesses without human intervention? While AI is advancing rapidly, its potential to take over entire…

125 million people now pay for YouTube Music and YouTube Premium

125 million people now pay for YouTube Music and YouTube Premium

YouTube just hit a new milestone. They’ve reached 125m Music and Premium subscribers. That’s about 25 million new subscribers since February 2024. YouTube officially hit 125m subscribers for their Music and Premium tiers combined. This is up 25 million from…

What is a link shortener, and why might you use one?

What is a link shortener, and why might you use one

A link shortener will transform your wordy URL into something short and sweet. They make URLs a little more consumable and less tricky to remember. A link shortener is a tool that transforms long, complex URLs into shorter, more manageable…

Mastering social media marketing for creatives

Mastering social media marketing for creatives

In today’s digital-first world, social media is an essential platform for creatives to showcase their work, connect with audiences, and grow their brands. However, effective social media marketing requires more than just posting content—it involves strategy, consistency, and a deep…

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