Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!
Artificial intelligence (AI) is already transforming industries, automating tasks, and enhancing decision-making processes. But will AI ever reach the point where it can fully run businesses without human intervention? While AI is advancing rapidly, its potential to take over entire…
YouTube just hit a new milestone. They’ve reached 125m Music and Premium subscribers. That’s about 25 million new subscribers since February 2024. YouTube officially hit 125m subscribers for their Music and Premium tiers combined. This is up 25 million from…
A link shortener will transform your wordy URL into something short and sweet. They make URLs a little more consumable and less tricky to remember. A link shortener is a tool that transforms long, complex URLs into shorter, more manageable…
Back in 2014 the music industry wasn’t as strong as it is now. Originally, Spotify were only able to contribute $1 billion, but as of 2024, this has risen to $10 billion. In 2014 the entire music industry hit a…
A Bio Link, Fan Link, Reward Link, Pre-save, the list goes on. Each creator, artist or small business has a varied group of individuals who engage with their content, and sign up to their mailing list for more. Our new…
In today’s digital-first world, social media is an essential platform for creatives to showcase their work, connect with audiences, and grow their brands. However, effective social media marketing requires more than just posting content—it involves strategy, consistency, and a deep…
Social media is constantly evolving, with platforms regularly updating their features, algorithms, and policies. For individuals and businesses alike, keeping up with these updates can be a challenge, yet staying informed is essential for maximising the effectiveness of your online…
In the fast-paced world of social media, metrics are essential for understanding the performance of content, tracking audience engagement, and measuring the success of marketing strategies. However, not all metrics are created equal. Some may appear to indicate success, but…
In today’s digital age, social media has become an indispensable part of our daily lives. However, with its rapid growth comes an overwhelming flood of information. This phenomenon, known as data overload, is becoming an increasingly prevalent issue, leaving users…
Low engagement rates can be one of the most frustrating challenges for content creators, brands, and businesses. You might spend hours crafting posts, only to see them receive minimal likes, comments, or shares. While the algorithms and audience behaviours can…
