Say goodbye to creating a Pre-save each time you release new music, and hello to one, customised Pre-save that works again and again for each new release, with no extra work. One Pre-save, called, the Lifetime Save.
What is a Pre-save?
A Pre-save is a free digital marketing tool we offer to music artists. They input their unique store links for Apple Music, Spotify, Deezer and Amazon Music ahead of their music going live. Fans can use their Pre-save to save the music.
Pre-saves are one of the strongest marketing tools for a music artist. They allow fans to save the new track ahead of release day, with it appearing in their library when it drops. But, creating a Pre-save for each new track is an extra job for the artist themselves.
Once fans click on their preferred store, they’ll be redirected to a pop-up window where they’ll sign into their streaming account. That’s all they have to do, on release day, they’ll be able to listen to the new track without searching for it.
Pre-saves are known to boost the likelihood of an artist being featured within playlists. Spotify editorial playlists help with artist exposure, so having your music saved could lead to more listeners discovering you as an artist.
What is a Lifetime Save?
A Lifetime Save is one Pre-save that holds a lot more weight. Rather than you, the artist, creating a Pre-save for each new release, you create one, and we sort the rest. Your one Lifetime Save will allow fans to save every future release you create.
Think of it as one Pre-save, forever. Your fans save once, and every new track made by you will be in their library on release day. Set it up once and forget about it, knowing your music won’t ever be forgotten.
As well as the music appearing in your fans streaming accounts, they’ll also receive an email letting them know you’ve dropped a new track! This Broadcast email is designed to direct your fans straight to your latest release on Spotify.
The techy bit
You might be wondering, how does a Lifetime Save know when you have created new music? Well, our platform will be running daily checks in the background, where we will scan for any new music connected to an artist using our Lifetime Saves.
When we locate that music, we will automatically ensure it is placed into the libraries of all fans that have chosen to save through the Lifetime Save. Fans save once and get to forget about it. Artists create once and get to forget too.
Lifetime Saves only work for Spotify. Artists can still create Pre-saves for other stores, but Spotify is the only one we are able to save using the forever save system. We work with Spotify’s API system to ensure each release is saved correctly.
Let us know what stores you’d like us to add next!
Why choose a Lifetime Save?
For just $5 per month, you could have a product that works for you for your entire career. Never again will you need to make a Pre-save. You can create one Lifetime Save and forget about it. The rest of the work is done for you.
For the price of a coffee, you get a promo assistant that works for your entire career. You aren’t stressed finding time to create a new link each time you release a track, which, we believe is where the real value lies.
They’re easier to manage than lots of different Pre-saves. Under our new Lifetime Save dashboard, you can see each campaign, and every new release. You’re able to see how many saves each track has overall, as the product keeps churning.
Fans who opt in to your Lifetime Save are then saved within your own Audience tab on PUSH.fm. This lets you as an artist see a direct list of your biggest fans. Want to give something back? Consider a Competition or Reward Link for these fans.
| Feature | Pre-save | Lifetime Save |
| Duration | Single-use (Expires on release day). | Permanent (Active for all future releases). |
| Fan Effort | High. Must find and click a link for every song. | Minimal. Click once, then “set it and forget it.” |
| Data Retention | Temporary. You often “lose” the fan after the drop. | Cumulative. Your saved audience grows with every song. |
| Release Momentum | Starts from 0 every time. | Every song starts with a base of saves. |
| Conversion Rate | High friction; fans drop off over multiple releases. | Efficiency powerhouse. One conversion lasts a career. |
| Marketing Focus | Transactional (Save this specific song). | Relational (Join the artist’s inner circle). |
Whether you release your next track now, or in 2 years time, our forever save is the marketing tool you need to increase your Spotify saves, and overall, your artist presence. Fans want convenience, and you as an artist need a helping hand.
The more tracks you release, the harder it is to keep up, but that’s where a Lifetime Save could become your number 1 marketing tool. Set it up with your artist image, and leave it to work its magic.
How to set up a Lifetime Save
First, you need to upgrade your PUSH.fm account, if you haven’t already. You must be using our Premium service which is just $5 per month.
- Head to your PUSH.fm account
- Click on Create New Link in the top-left corner
- Choose Lifetime Save from the drop-down menu
- Start typing your artist name and choose your Spotify artist profile from the list
- Customise your link; change your artwork if required, add a description, background image and change your URL slug
- Double check your Spotify account URL is correct
- Add any social media accounts if they aren’t already linked within your account
- Review and launch!
