When you’re just starting out as a creator, it can feel overwhelming to decide what kind of content to post. Should you focus on entertaining people, teaching them something, or promoting your work?
The truth is, a good mix works best. By creating different types of posts, you’ll not only keep your feed interesting, but also give your audience more reasons to connect with you. Here are five types of posts every small creator should be making.
1. Value posts
These are posts that teach, inform, or inspire your audience. Sharing tips, tutorials, or insights makes you a go-to resource in your niche. For example, a musician might share “3 tips for writing a catchy hook,” while an artist could post a mini tutorial on blending colours. Value-driven content builds trust and positions you as someone worth following.
2. Storytelling posts
People connect with people, not just products or art. Storytelling posts give your audience a glimpse into your journey—your struggles, your wins, and the moments that shaped you. This could be as simple as sharing the story behind a song, or a personal reflection about how you started creating. Stories make your content relatable and memorable.
3. Engagement posts
If you want to build a community, you need to spark conversation. Engagement posts encourage interaction through questions, polls, challenges, or “this or that” style choices. These posts boost your algorithm reach while making your audience feel involved in your creative process.
4. Showcase posts
Don’t forget to highlight your actual work. Showcase posts are where you put your music, art, writing, or creations front and centre. Share clips, photos, or samples in a way that makes people stop scrolling. These posts remind your audience of what you do best and help potential fans or clients see your talent clearly.
5. Promotional posts
While you don’t want every post to feel like a sales pitch, promotional content is still important. This could be announcing a new release, sharing upcoming gigs, offering commissions, or promoting merch. The key is to balance it—mix promotional posts with the other four types so you don’t overwhelm your audience.
By rotating between these five types of posts, small creators can build a balanced content strategy that attracts new followers, deepens connections, and showcases their talent without coming across as repetitive. The goal is simple: provide value, share your story, engage your audience, highlight your work, and promote it when the time is right.
