If you’re a producer looking to get your beats heard—and sold—you’ve probably wondered: should I post my beats on YouTube or BeatStars? The truth is, both platforms have their strengths, and using them together can work even better. But let’s break it down to help you decide where to start.
What is BeatStars?
BeatStars is a marketplace made specifically for music producers. It’s designed for selling beats, leasing rights, and connecting with artists. You can set your own prices, offer licences, and even automate file delivery after purchase.
It’s a great platform if your goal is to sell your beats and build a business around production. BeatStars also has a community of independent artists actively looking for instrumentals to buy.
What about YouTube?
YouTube, on the other hand, is one of the biggest search engines in the world. Producers often use it to reach a wider audience, especially with keyword-based titles like “Drake type beat” or “UK drill instrumental 2025”. It’s free to upload, and if you’re consistent, your beats can get discovered by rappers, singers, or content creators browsing for music.
Plus, you can monetise your channel through ads and build a fanbase around your producer name.
Key differences
Audience intent
People on BeatStars are often looking to buy. On YouTube, people are more likely browsing or listening for free—though they might still reach out to lease or purchase a beat.
Monetisation
BeatStars earns you money through beat sales and licences. YouTube offers ad revenue, but only once you meet the requirements for monetisation (like 1,000 subscribers and 4,000 watch hours).
Exposure
YouTube has higher potential for reach, especially if you’re using strong SEO (titles, tags, and descriptions). BeatStars gives you exposure within a focused niche of buyers.
Control and branding
On YouTube, you can brand your channel, build a following, and drive people to your website, email list, or store. On BeatStars, your storefront is hosted on their platform, but you can still customise it and embed it elsewhere.
Should you use both?
Yes—many producers use both platforms together. A common approach is to upload your beats to YouTube to get views and attract attention, then direct people to your BeatStars page to make a purchase. YouTube acts like a marketing funnel, while BeatStars handles the sales.
So, should you post your beats on YouTube or BeatStars? The best strategy is to use both, but with intention. Post on YouTube to grow your audience and get discovered, and use BeatStars to close the sale when artists want to buy. If you’re just starting out, choose the platform that matches your goals—and expand as you grow.
