Many content creators assume you need thousands of followers before brands will notice you—but that’s no longer true.
With the rise of micro-influencers, brands are actively seeking out creators with smaller, highly engaged audiences. If you’re wondering how to get brand deals with a small following, you’re not alone—and the good news is, it’s completely doable.
1. Focus on your niche and audience
Brands want creators who speak to a clear, specific audience. Whether you create content about skincare, vegan cooking, tech reviews or sustainable fashion—having a niche helps brands know exactly who they’ll be reaching through you.
Tip: You don’t need to be ultra-specific at first. Just focus on consistent themes and a defined tone. Are you informative, funny, aspirational, relatable? Let that shine through.
2. Prioritise engagement over follower count
A small but loyal community is far more valuable than a large, passive audience. Brands love creators who get comments, DMs, and real conversations going.
Here’s what you can do:
- Reply to comments and messages
- Use polls and questions in Stories
- Create content that invites interaction (e.g., “this or that” posts, open-ended questions, behind-the-scenes)
3. Optimise your profile
Your social media bio is your mini-pitch. Make it easy for brands to know who you are, what you do, and how to contact you.
✅ Include:
- Your niche or theme (e.g., “plant-based recipes” or “affordable style”)
- Location (if relevant)
- Contact email or a link to your media kit
4. Create high-quality content consistently
Even with a small audience, if your content looks good and aligns with a brand’s aesthetic, you’re far more likely to get noticed.
You don’t need fancy gear—just:
- Good lighting (natural light works wonders)
- Clear audio if you do video
- Consistent editing or visual style
5. Tag brands and use their products organically
Start by building relationships. Use products you genuinely like and tag the brand when you feature them in content. Don’t expect a deal right away—but if they repost you, comment, or follow back, that’s the beginning of a potential collaboration.
Tip: Use hashtags or challenges created by the brand to increase visibility.
6. Reach out to brands directly
You don’t have to wait for them to come to you. Create a short, friendly pitch explaining:
- Who you are
- Why you love the brand
- What kind of content you could create
- A couple of stats (engagement rate, audience demographics)
Keep it short, professional and personal. You can DM them or email if their contact is listed.
7. Have a simple media kit ready
Even if you’re small, having a media kit shows you’re serious. Include:
- A short bio
- Your platforms and stats (follower count, engagement rate)
- Audience info (location, age range, interests)
- Examples of past content or collaborations
You can make one in Canva—there are free templates that look polished and professional.
8. Offer value (not just exposure)
Think beyond follower count. Can you:
- Take great product photos for them to use?
- Write a review or blog post?
- Host a giveaway that gets your followers involved?
The more value you provide, the easier it is to justify a partnership—even if your audience is still growing.
Getting brand deals with a small following is all about strategy, consistency and confidence. Brands are shifting their focus from size to substance, and creators who build authentic connections with their audience are exactly what they’re looking for.
