Spring-cleaning isn’t just for your home—it’s also a great opportunity to refresh your digital content.
Whether you run a blog, manage social media, or create videos, a content audit can help you stay relevant, improve performance, and maintain engagement. Here’s how to give your content a thorough spring-clean.
1. Audit your existing content
Start by reviewing all your content to identify what’s outdated, underperforming, or no longer relevant. Look at blog posts, videos, social media updates, and even email newsletters. Ask yourself:
- Is this content still accurate?
- Does it reflect my brand’s current voice and goals?
- Is it performing well in terms of engagement and reach?
Use analytics tools to track performance and identify pieces that may need updating or repurposing.
2. Update and improve older content
Rather than deleting old content, consider refreshing it. If a blog post is outdated, update the information with new statistics, trends, or insights. If a video’s quality feels lacking, you could enhance it with better editing or additional context. Updating content can boost SEO and keep your audience engaged.
3. Remove or consolidate underperforming pieces
Not all content can or should be saved. If certain posts or videos receive little to no engagement and don’t add value, it might be best to remove or merge them with other relevant pieces. Redirecting old URLs or consolidating multiple short posts into a more comprehensive guide can improve user experience and SEO.
4. Check for broken links and media errors
Links to outdated or broken websites can hurt credibility and user experience. Run a link check to find and fix broken links on your website, blog, or social media. Similarly, ensure that embedded videos, images, and downloadable files are still accessible and relevant.
5. Refresh visuals and branding
Your visual content, such as featured images, social media graphics, and branding elements, should be consistent with your current aesthetic. If your brand has evolved, consider updating thumbnails, logos, or cover images to reflect this. High-quality, modern visuals can breathe new life into older content.
6. Optimise for SEO and readability
Even well-written content can benefit from a spring clean. Revise titles, meta descriptions, and headings to improve SEO. Check readability by breaking up long paragraphs, adding bullet points, and using clear, engaging language. Consider updating keywords to align with current search trends.
7. Repurpose high-performing content
Some of your older content might still hold value but could reach a new audience in a different format. Turn a popular blog post into a podcast episode, an infographic, or a short-form video. Repurposing content helps maximise its lifespan and impact.
8. Plan new content with strategy in mind
Once your existing content is refreshed, use your insights to plan future content strategically. Identify gaps where new content could add value and ensure you align with your audience’s interests and current trends. A well-planned content calendar keeps your output consistent and effective.
Spring cleaning your content helps maintain a polished, professional presence online. By auditing, updating, and repurposing, you ensure that your content remains relevant, engaging, and valuable to your audience. Treat it as an opportunity to refine your strategy and set the stage for fresh, impactful content in the months ahead.
