If you’re trying to grow your Instagram account, getting featured on the Explore page can be a game-changer. It’s where millions of users discover new content every day — and if your post lands there, your reach and engagement can skyrocket.
So, how do you get on the Instagram Explore page in 2025? In this guide, we’ll break down how the Explore algorithm works, what types of content are favoured, and how you can boost your chances of being featured.
What is the Instagram Explore page?
The Explore page is a personalised grid of posts, reels, and stories that Instagram thinks a user might like. It’s algorithm-driven and unique for every account.
Instagram uses data like:
- Posts you’ve liked
- Accounts you follow
- Reels and stories you’ve engaged with
- Content similar to what you’ve interacted with
This makes the Explore page one of the most powerful tools for reaching new, non-followers who are already interested in your niche.
Why getting on the Explore page matters
Appearing on the Explore page can help you:
- Increase your reach and impressions
- Attract new followers
- Boost engagement
- Grow your personal brand or business
It’s especially effective for creators, influencers, and small brands who want to grow organically on Instagram without paid ads.
How does the Instagram Explore algorithm work?
The Explore algorithm looks at three main things:
- User behaviour – What kinds of content each user tends to engage with
- Post performance – Likes, comments, shares, saves, and how quickly engagement happens after posting
- Content relevance – Whether your post is similar to what’s trending in a particular niche
The more your content aligns with what a user already interacts with, the higher your chances of showing up on their Explore page.
How to get on the Instagram Explore page
Here are proven strategies to improve your chances:
1. Post high-quality, engaging content
The algorithm prioritises posts that people interact with quickly. Focus on:
- Strong visuals or video hooks in the first 3 seconds
- Clear captions with a call-to-action
- Mobile-first formatting (especially for reels)
2. Use relevant, niche hashtags
Hashtags still help Instagram categorise your content. Use a mix of:
- Niche-specific hashtags
- Mid-range hashtags (10k–200k posts)
- Branded or community tags
3. Engage with your audience quickly
Reply to comments and DMs soon after posting. Engagement within the first hour can give your content an extra boost in the algorithm.
4. Post when your audience is most active
Use Instagram Insights to find your best posting times. Consistency and timing can make a big difference in how your content performs.
5. Leverage reels and trending formats
Instagram is pushing reels heavily on the Explore page. Use trending sounds, short-form storytelling, or behind-the-scenes content to increase your chances.
6. Encourage saves and shares
Create content that is:
- Educational or how-to based
- Inspirational
- Emotionally relatable
These formats often lead to saves and shares, which tell the algorithm your post is valuable.
Common mistakes to avoid
- Using irrelevant or banned hashtags – this can hurt your reach
- Posting low-resolution content – visuals matter more than ever
- Buying engagement – Instagram can detect inauthentic activity
- Ignoring your analytics – data shows what’s actually working
So, how do you get on the Instagram Explore page? Focus on creating engaging, niche-relevant content that sparks real interaction. Combine that with smart timing, trending formats, and consistent posting — and you’ll improve your odds significantly.
Remember, the Explore page isn’t about luck — it’s about alignment with the algorithm and your audience.
