TikTok is the epicentre of viral content, with trends emerging and evolving at lightning speed. If you’re not there from the start, you’ll miss the trend.
For creators and brands, staying ahead of these trends can mean skyrocketing engagement and connecting with a wider audience. But how do you spot trends before they hit their peak? And how can you leverage them effectively? This guide will show you how to identify TikTok trends early and make them work for you.
1. Understand what defines a TikTok trend
A TikTok trend can be anything from a specific audio clip or dance to a visual effect or meme format. Trends typically revolve around a recurring theme, easily replicable actions, and universal appeal. They spread quickly because they’re fun, relatable, or creatively challenging. Recognising these elements can help you identify a potential trend.
2. Follow the right creators
TikTok is a platform driven by its creators. Follow influencers, especially micro-influencers and niche creators, who are often at the forefront of emerging trends. They tend to experiment with content and adopt new ideas before they go mainstream.
Tips for following creators:
- Look for creators in your niche or industry.
- Keep an eye on TikTok accounts with a knack for identifying or setting trends, such as @itsjojosiwa or @spencerx (adjust depending on your target audience).
- Use the “For You” page to discover new talent regularly.
3. Keep an eye on the Discover page and trending hashtags
TikTok’s Discover page is a goldmine for spotting trends. Check it daily for trending hashtags, challenges, or popular audio clips. Pay attention to the hashtags that are climbing in popularity but haven’t reached the top yet—these are your sweet spots.
Pro tip:
Search for hashtags relevant to your niche to find industry-specific trends. For example, #BookTok is perfect for authors, while #DIY has opportunities for creators in crafting or home improvement.
4. Track viral sounds and effects
TikTok’s audio library plays a massive role in trends. Songs, sound bites, and original audio clips often spark viral challenges or concepts. Similarly, filters and effects can lead to new creative formats.
How to stay updated:
- Use the “Add Sound” feature to see trending sounds.
- Monitor TikTok’s Creative Center for real-time insights on trending songs and hashtags.
5. Analyse emerging content patterns
Trends often start as subtle patterns. Watch for recurring:
- Styles of humour (e.g., deadpan jokes, exaggerated reactions).
- Visual elements (e.g., split screens, specific transitions).
- Themes or cultural references (e.g., nostalgia for the early 2000s).
6. Act fast – timing is everything
The lifespan of a TikTok trend is short. If you wait too long, the trend could peak and decline before you’ve had the chance to participate. Once you spot a potential trend, brainstorm a way to adapt it to your niche quickly.
Quick steps to ride a trend:
- Identify how the trend aligns with your brand or content style.
- Create your version with your unique twist.
- Post during high-engagement times to maximize reach.
7. Put your own spin on trends
While jumping on trends can boost your visibility, originality is key to standing out. Audiences are more likely to engage with trend-inspired content that has a personal or niche-specific twist.
Examples:
- A fitness coach could adapt a trending dance into a workout routine.
- A small business owner could use a trending sound to showcase their product line in a humorous way.
8. Engage with trendsetters and early adopters
Commenting on or duetting content from trendsetters can increase your visibility and help you build connections with other creators. Engaging with their content shows you’re in tune with what’s happening on the platform.
9. Use data to predict trends
Leverage tools like TikTok’s Creative Center, Trend Analytics tools (e.g., TrendTok Analytics), and even social media listening platforms to identify patterns in trending content. These tools can provide insights into rising trends before they go mainstream.
10. Stay consistent and observant
Spotting and riding trends is an ongoing process. Dedicate time daily to scroll through TikTok, observe emerging trends, and engage with the community. By staying consistent, you’ll become better at recognising potential trends early.
