The term “shadowban” is often used to explain sudden drops in reach or engagement, especially when content no longer appears to be shown to non-followers. While Instagram and TikTok don’t officially use the word, both platforms do limit content distribution…
We’ve spoken before about various reasons why your TikTok video simply isn’t being pushed. However, we haven’t yet dived into shadowbanning and why, despite social platforms denying it, your videos really can be hidden. Shadowbanning is a concept that has…
If you’ve noticed a huge dip in your social media engagement recently, you might be experiencing a shadowban. Believe it or not, they are real. All social platforms have their own version, we’ve broken down how they all work below.…
