The number of followers and likes you get are a great way of gauging fan engagement. But how do you measure how far your content has travelled on socials and how many people have seen it? This is where impressions…
You might’ve heard the terms ‘analytics’ & ‘insights’ thrown around, but what are they, and how can they be used to maximise your chance of success? What are analytics? In it’s simplest form, marketing analytics are collections of data and…
If you’re starting to market your content yourself, it’s important you know exactly what campaigns are and what goes into planning them. Some people dedicate their whole lives to mastering the art of marketing. However, as a musician or content…
