In an increasingly competitive market, businesses must find ways to retain customers and foster long-term relationships. Customer loyalty programmes have proven to be an effective tool for building a sense of community and encouraging repeat business. Here’s why these programmes…
It’s important to build your business locally before hitting the wider market. You want those close to you to be your biggest supporters. As a small business owner, building a strong local presence is crucial to your success. Local customers…
Effective communication is the cornerstone of successful client relationships. Mastering client communication can lead to more satisfied clients, repeat business, and a smoother workflow. 1. Set clear communication expectations from the start Outline communication channels: Clearly specify how and when…
It can be difficult for small or large businesses to reach their desired audience. But, if you plan ahead and are prepared, you can secure new audiences and reach far and wide. Reaching potential customers is essential for the success…
A pain point is simply something that aggravates a customer. It’s something that challenges them and causes a problem within your business. For example, steep membership fees or not being able to access your products any time they want. In…
Finding your target audience is like searching for your biggest fans—the people who are most likely to love and support what you have to offer. But how do you find them? Let’s break it down into simple steps. Step 1:…
Reward Links offer benefits to you as the creator, and your audience. You get to set tasks to help grow your name. Your audience get access to a digital reward for completing these tasks. There are so many ways you…
When it comes to Facebook ads, you really need their cousin Facebook Pixel on side. They watch over everything we do online. It gets stored in their huge memory bank for when it’s next needed. That way, if ever there’s…
Whether you’re a small fashion brand, an event’s planner, or a business owner of any kind, this is for you. If you need marketing within any aspect of your work, listen up. Journey maps help you plan from the beginning,…
