Category Apple Music

Everything Apple Music related.

Why are so many artists going viral overnight?

Why are so many artists going viral overnight

It seems like every week, a new artist appears out of nowhere with a track that dominates TikTok, trends on Spotify, and racks up millions of views on YouTube. For many, it raises the question: why are so many artists…

Does music shape our personality?

Does music shape our personality

Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…

What music is Gen Z listening to?

What music is Gen Z listening to

Every generation has its own soundtrack—and for Gen Z, it’s a mix of nostalgia, genre-blending, and internet-driven discovery. Born roughly between the mid-1990s and early 2010s, Gen Z grew up with streaming, social media, and TikTok—all of which have completely…

Why do we outgrow our favourite songs?

Why do we outgrow our favourite songs

Have you ever gone back to a song you once adored, only to feel strangely detached from it? That track you played on repeat, cried to, or danced to every weekend now feels like a stranger. Why does this happen?…

Discovery & algorithm bias: why good music often goes unheard

Discovery & algorithm bias why good music often goes unheard

In today’s digital music landscape, success is often measured in streams, followers, and placements on curated playlists. While platforms like Spotify, YouTube Music, TikTok, and Apple Music promise global reach and discovery, the reality for many independent artists is far…

The globalisation of sound: why genres don’t matter any more

The globalisation of sound why genres don’t matter any more

Once upon a time, genres defined how we discovered, consumed and understood music. Labels like hip-hop, rock, jazz or reggae were not only stylistic categories—they represented culture, geography, even ideology. But in today’s hyper-connected, algorithm-driven world, those lines are blurrier…

Apple Music Replay is no longer just for Christmas

Apple Music Replay is no longer just for Christmas

Apple Music has just stepped things up a level. Previously, their Replay feature was only available in December, displaying each user’s top streamed tracks from the year. Now, it’s an All Time thing. Apple Music launched in 2015, so as…

Smart Link vs. regular link: why it matters

Smart Link vs. regular link why it matters

If you’re sharing content online—whether you’re a musician, marketer, influencer or small business owner—the links you use can make a surprising difference. While a regular link might get the job done, a smart link can supercharge your strategy. In this…

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