Category Music marketing

How musicians, producers and labels can use the breadth of PUSH.fm tools to market their music and further their musical career.

Are Spotify ads worth it for artists?

Are Spotify ads worth it for artists

Spotify ads are often promoted as a quick way for artists to get more streams, reach new listeners and grow their profile. For independent artists especially, they can sound like an easy solution to slow growth. But the reality is…

Why your audience grows but your streams don’t

Why your audience grows but your streams don’t

It can feel confusing — even discouraging — to watch your audience grow on social media while your streams stay flat. You’re gaining followers, getting views, and building visibility, yet that attention doesn’t seem to translate into people actually listening…

Spotify algorithm explained for independent artists

Spotify algorithm explained for independent artists

For independent artists, Spotify can feel like a black box. You release a song, hope it lands on playlists, and wait to see if the numbers move. While Spotify doesn’t reveal its algorithm in full, enough is known to understand…

Mistakes new performers make on stage

Mistakes new performers make on stage

Playing live for the first time is exciting, terrifying, and unforgettable. No matter how prepared you are, the stage has a way of exposing habits and weaknesses you never notice in rehearsal. Most early mistakes are completely normal. The key…

How to soundcheck like a pro

How to soundcheck like a pro

A good soundcheck can make the difference between a confident performance and a stressful one. While the audience never sees it, soundcheck is where most live shows are won or lost. Professional performers treat soundcheck as part of the performance,…

Balancing music with a “real job”

Balancing music with a “real job”

For most musicians, music does not start as a full-time income. It exists alongside a “real job”, often framed as the sensible or necessary option. Balancing the two can feel exhausting, frustrating, and emotionally complicated. The truth is, having a…

AI and the future of music creation

AI and the future of music creation

Artificial intelligence is no longer a distant concept in music. It is already shaping how songs are written, produced, mixed, and even marketed. For many musicians, this raises excitement and anxiety in equal measure. The future of music creation will…

Playlist ideas for every mood or occasion

Music has the power to change your mood, set the tone for an event or help you focus during your day. One of the easiest ways to make the most of this power is by creating playlists tailored to specific…

How streaming services are changing how we listen

The way we consume music has changed dramatically over the past two decades. From vinyl records to CDs, and then downloads, the rise of streaming services has arguably had the biggest impact yet. Platforms such as Spotify, Apple Music, and…

The most common myths about smart links (debunked)

The most common myths about smart links (debunked)

Smart links are becoming increasingly popular among small businesses, marketers and content creators. They promise better tracking, cleaner sharing and more control over where your audience goes. Despite this, there are still plenty of misconceptions that stop people from using…

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