Category Music marketing

How musicians, producers and labels can use the breadth of PUSH.fm tools to market their music and further their musical career.

The 1,000 true fans theory—does it still work today?

The 1,000 true fans theory—does it still work today

The 1,000 true fans theory has been a cornerstone of advice for independent creators for over a decade. Coined by Kevin Kelly in 2008, it suggests that a creator does not need millions of followers to make a living—just 1,000…

How to break out of creative ruts without forcing it

How to break out of creative ruts without forcing it

Every musician hits a creative rut at some point. You sit down to write, produce, or practise, and nothing clicks. Ideas feel stale, everything sounds familiar, and the harder you try, the worse it gets. The instinct is usually to…

Tips for discovering new music you’ll actually love

Tips for discovering new music you’ll actually love

Finding new music can be exciting, but it can also feel overwhelming. With millions of songs available on streaming platforms, knowing where to start is not always easy. Fortunately, modern music apps and online communities offer plenty of tools to…

Will free tiers survive on music streaming platforms?

Will free tiers survive on music streaming platforms

Music streaming has transformed the way people listen to music. Platforms such as Spotify, YouTube Music, and Amazon Music give users access to millions of songs with just a few taps. One of the key features that helped these platforms…

How to build confidence as a performing artist

How to build confidence as a performing artist

Confidence on stage is not something you are born with. It is built, tested and strengthened over time. Even the most established performers have experienced doubt before stepping into the spotlight. The difference is not the absence of fear, but…

How to develop a unique sound in a saturated market

How to develop a unique sound in a saturated market

The modern music landscape is louder than ever. Thousands of songs are uploaded daily to platforms like Spotify and Apple Music, and social platforms such as TikTok reward trends that move at lightning speed. In a saturated market, sounding “good”…

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