Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

Spotify streams – what counts as a full stream?

As an artist you might look at your streams and wonder where your revenue is. It’s been an ongoing argument for quite some time that artists aren’t paid fairly by streaming stores. Whatever your opinion on this, it’s important to…

The fall of Vine vs the rise of TikTok

Both had similar concepts. Short but sweet video clips all combined into one app. Anyone could share, anyone could create and anyone could watch. So why did 2 very similar platforms have 2 very different outcomes? Why did one rise…

Squid Game – how new trends change our streaming habits

Squid Game? Completed it. Of course, I mean, who hasn’t? If you’re someone who hasn’t yet watched it because you either can’t handle subtitles or you refused to watch dubbed series, then I’m sorry, but you are seriously missing out.…

Spotify Tap – a handy new feature for music lovers

Listening to music on the go has come a long way from cassettes and headphones. Having to change your tape when you wanted something different. Now streaming stores make the process a lot easier because you can pick and choose…

TikTok has reached 1 billion users

It’s no secret how popular TikTok is, it’s quite literally taken over the internet. Everyone’s using the video sharing app to create content. With the latest news of their user number, you’d be silly not to get your music up…

5 benefits to collaborating with other brands and artists

As an independent artist or a small brand, you might be protective over what you’ve created. This is understandable because unfortunately sometimes, people can take advantage of smaller brands. However, if done properly, the benefits of collaborating with another brand…

Close Bitnami banner
Bitnami