A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
You don’t have to be a professional musician—or even play an instrument—to benefit from learning a bit of music theory. In fact, just a few key concepts can completely change the way you hear and appreciate the music you already…
There’s something both thrilling and intimidating about hitting record. When the red light comes on, we often feel the pressure to get it right — perfect pitch, clean takes, flawless timing. But here’s a gentle reminder: your first draft isn’t…
Audiobooks+ is a new feature on Spotify that will allow Premium members more flexibility when looking for a book to listen to. Now, it can be added onto duo and family accounts too. Spotify aim to help the publishing industry…
If you’ve been creating content for any length of time, you’ve likely felt it—that sinking feeling when views drop, engagement stalls, and the algorithm seems to have left you behind. It can feel personal, disheartening, and like all your hard…
The creator economy continues to evolve quickly, and while TikTok still dominates short-form video, many creators are looking elsewhere—to diversify, protect against algorithm shifts, or find niche communities that better match their content. Whether you’re a full-time creator or just…
The creator economy has gone from a niche interest to a global force—worth billions and shaping everything from media and marketing to commerce and culture. But as we move further into 2025, the landscape is shifting once again. Platforms are…
Starting out as a content creator can feel overwhelming—especially when you’re juggling ideas, editing, branding, and growth, often with a tight (or non-existent) budget. The good news? There are plenty of free tools that can help you create professional content,…
As an independent musician, visuals play a huge role in how your music is received online. Whether you’re promoting a single, sharing lyrics, or building your brand, good design helps you stand out — and you don’t need to be…
TikTok launch a new tool, allowing songwriters to receive credit for their work. A title will display on their verified account, letting followers know their role, and they’re able to stand out. Midia Research recently conducted a survey, which found,…
Back in 2015, YouTube added a Trending page, which would show the top videos of the moment. However, since then, the way viewers use the platform has changed, and therefore, the features must also. YouTube, offered their Trending page for…
