Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

The importance of a link in bio

A link in bio refers to the link that is present within a creator or brand’s social media bio. This is often a Smart Link containing multiple URLs in one. A link in bio is simply a URL that is…

3 reasons why you should subscribe to newsletters

3 reasons why you should subscribe to newsletters

Newsletters offer information and insights that you likely can’t find anywhere else. If you’re a fan of the product, company or individual, you should consider being a part of their regular updates. Newsletters are a brilliant tool. They offer inside…

Is the Threads app worth it?

When Meta first introduced the Threads app, the internet went wild. Everyone began downloading it on release day. It was new and exciting, but, has the novelty worn off? Threads was introduced earlier this year. When it was first released,…

3 lessons for any hopeful influencers

Becoming an influencer is more than just being likeable online. You need to understand digital landscaping, and know how to create authentic and organic content. It’s unlikely all those who set out to become an influencer are successful. Many influencers…

Engaging with your community: building loyalty and trust

If you want to grow your brand organically, you’ll need to build loyalty with your customers. This doesn’t happen overnight. Just like with anything, you’ll need to prove yourself. Here are some tips on how to do this. If you’re…

3 social media trends to watch out for in 2023

As we near the end of 2023, we can look back on various social trends that have occurred throughout the year. Some of these will carry through to next year, as many were so versatile anyone could use them. There…

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