Category Branding

Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.

The art of customer service -creating memorable experiences

The art of customer service -creating memorable experiences

Customer satisfaction is what all businesses strive for. However, it isn’t always thought about as much as it should be. It should be one of the key features. Customer service is more than just a transaction – it’s about creating…

Avoid these 5 mistakes – small business dos and don’ts

Avoid these 5 mistakes - small business dos and don’ts

As a business just starting out, you need to get it right. Otherwise, you have caused problems for yourself before your name is even out there. Starting and running a small business can be an exciting journey filled with opportunities…

What is a micro-influencer? A simple explanation

What is a micro-influencer A simple explanation

A micro-influencer might be smaller in their following, but they definitely aren’t tiny in power. They have a much higher engagement rate than those huge influencers. In the world of social media marketing, you might have heard the term “micro-influencer”…

Building your brand identity – tips for beginners

Building your brand identity - tips for beginners

Don’t allow your brand to flop from the very beginning. Build an identity that is strong from the start and continue to develop it. Your brand identity is the foundation of your business—it’s what sets you apart from the competition…

How to control what posts you see on Facebook

How to control what posts you see on Facebook

You might follow pages that you like but feel they’re appearing a little too much. Or, perhaps you don’t want to unfriend that one person, but their constant updates are getting on your nerves. Well, you can change what you…

The benefits of local partnerships -collaborating for success

The benefits of local partnerships -collaborating for success

Coming together with other businesses won’t damage yours. You don’t all need to be competition, it’s ok to support each other. Help each other grow and expand. In today’s interconnected world, small businesses can achieve greater success by forming partnerships…

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