Category Branding

Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.

PUSH 101: Is LinkedIn important for musicians?

I presume you’ve seen everyone raving about LinkedIn and how it’s the best place to find work or connect with people. Is that only for people seeking a 9-5 job, or can anyone utilise LinkedIn and the services it offers?…

Marketing hacks – using a consumer journey map

Whether you’re a small fashion brand, an event’s planner, or a business owner of any kind, this is for you. If you need marketing within any aspect of your work, listen up. Journey maps help you plan from the beginning,…

Influencers vs Content Creators – what are the differences?

Sometimes people who class themselves as content creators across social media platforms get mistaken for influencers. While they both may create posts for social channels, they have different roles. Influencers typically have briefs and are sponsored to produce their work.…

Tips on how to juggle multiple social media accounts

If you’ve got more than one social media account within the same platform, you’ll realise just how difficult it can be. Flicking between one account and another can be stressful. What if you post to the wrong account? How do…

Top websites for marketing inspiration

Take inspiration from people who have already been there and done it. Stop stressing yourself over what’s coming next and how to discover new ideas. Instead, use the tools already in place to help figure out what moves you need…

Top social media tips for small businesses

You’re not just starting a business, you’re also starting social media pages along with it. You need to ensure you don’t take on too much but also give yourself and your brand the best chance to begin. Otherwise, you’ll flop…

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