TikTok Creative Exchange (TTCX) is a creative partnership platform that helps brands and creators produce high-quality TikTok content quickly and efficiently. It connects you with experienced creative vendors who can bring your ideas to life through tailored, on-brand videos.
If you manage a TikTok business account, TTCX can help you scale your content production while maintaining creativity and consistency.
Note: TikTok Creative Exchange is currently available globally for managed accounts. To learn more about your available features, contact your TikTok account manager.
Why use TikTok Creative Exchange?
TTCX makes it easy to manage every step of the creative process from one place. Through the TikTok Creative Exchange portal, you can:
- Submit a detailed project brief
- Find and choose the right creative partner
- Collaborate on ideas and production
- Submit and review assets
- Share feedback
- Track your project’s progress from start to finish
This all-in-one workflow saves time and ensures your TikTok campaigns stay organised and on schedule.
Types of creative offerings
TTCX provides two main types of production services: Video Content Packages (VCP) and Creator Led Packages (CLP). Each offers different options depending on your campaign goals and budget.
1. Video Content Packages (VCP)
These packages are ideal for brands that want agency-style video production.
- Net New (VCP): Create brand-new video content featuring one or more talents. Your Creative Partner handles the full process—from concept to delivery.
- Remix (VCP): Refresh and optimise existing brand or agency-owned content for TikTok. This can include resizing videos, adding subtitles, or editing footage to meet TikTok’s creative best practices.
2. Creator Led Packages (CLP)
These packages focus on collaboration with TikTok creators.
- Fixed Packages (CLP): Get a set number of creator-hosted videos based on your campaign needs and budget.
- Customised Packages (CLP): Perfect for brands needing specific creative outputs or larger volumes of videos. These are tailored to fit your unique marketing goals.
Add-on services and subscriptions
TikTok Creative Exchange also offers optional features to give brands more flexibility and creative control:
- Add-on services: Customise your creative package with extra options to better suit your campaign goals. These add-ons are ideal for brands seeking unique, tailored approaches.
- Subscription: For ongoing creative support, you can subscribe and maintain continuous content production with your chosen creative partner.
- Fully funded creatives: In some cases, TikTok may fund standard creative packages for advertisers who meet certain criteria. Eligibility is reviewed individually—contact your account manager for details.
TikTok Creative Exchange is designed to make high-quality content creation faster, simpler, and more collaborative. Whether you’re a growing brand or an established advertiser, it provides the tools and partnerships you need to create engaging TikTok campaigns that resonate with your audience.
