If you’re active on Instagram or Facebook, you’ve probably come across both stories and reels. While they may seem similar at first glance, they serve very different purposes and function in unique ways on social media platforms.
What is a story on social media?
A story is a short-form, vertical video or photo that disappears after 24 hours. Introduced by Snapchat and later adopted by Instagram, Facebook, and even YouTube (as “Shorts”), stories are ideal for in-the-moment updates.
Key features of a story:
- Lasts for 24 hours (unless saved to highlights)
- Disappears after one day, creating urgency
- Ideal for behind-the-scenes content, quick updates, polls, and Q&As
- Often viewed by existing followers rather than new audiences
- Not discoverable via the explore page or search
- Allows interactive stickers (polls, questions, countdowns)
What is a reel on social media?
A reel is a short, entertaining video (up to 90 seconds on Instagram) designed to reach a wide audience. Reels are similar to TikToks in style and are pushed to users based on interests, not just who they follow.
Key features of a reel:
- Can be up to 90 seconds (or longer in some updates)
- Permanently visible unless deleted
- Discoverable on the explore page and searchable
- Great for trending audio, tutorials, entertaining or viral content
- Ideal for reaching new followers and boosting engagement
- Can be edited with music, filters, transitions, and text overlays
Main differences between a story and a reel
| Feature | Story | Reel |
|---|---|---|
| Visibility | 24 hours only | Permanent (unless deleted) |
| Audience reach | Mostly followers | Followers + new audiences (explore feed) |
| Discovery | Not discoverable | Highly discoverable |
| Purpose | Real-time, casual updates | Creative, high-impact content |
| Engagement tools | Polls, stickers, links | Likes, comments, shares, saves |
| Editing options | Basic | Advanced – transitions, effects, music |
When should I use a story vs a reel?
Use stories for:
- Daily updates and time-sensitive information
- Engaging with your existing audience
- Sharing behind-the-scenes content
Use reels for:
- Increasing reach and growing your audience
- Showcasing creative content or trends
- Tutorials, tips, or entertainment that adds value
Neither is “better” – stories and reels are two sides of the same coin. If you’re building a brand or presence on social media, using both strategically is the best approach. Stories help build trust and community, while reels help attract attention and grow your reach.
