The TikTok Creator Fund is a programme designed to help content creators earn money from their videos.
Launched in 2020, it aims to reward users for their creativity and engagement. However, many creators have questioned whether it is truly a sustainable income source or just a marketing strategy by TikTok.
How does the TikTok Creator Fund work?
The TikTok Creator Fund pays eligible creators based on:
📈 Video views – The more views, the higher the potential earnings.
💬 Engagement – Likes, comments, and shares can influence payouts.
📆 Content consistency – Regular posting is key to maintaining income.
Unlike YouTube’s ad revenue model, TikTok does not directly share ad money with creators. Instead, it allocates a fixed fund that is distributed among eligible participants.
Who can join the Creator Fund?
To qualify, creators must:
✔️ Be at least 18 years old.
✔️ Have at least 10,000 followers.
✔️ Have at least 100,000 video views in the past 30 days.
✔️ Follow TikTok’s community guidelines.
How much does TikTok pay?
Many creators report low earnings from the fund, with estimates ranging between:
💰 £0.02 to £0.04 per 1,000 views – Meaning a video with 1 million views may only earn £20 to £40.
📉 Inconsistent payouts – Some creators see earnings fluctuate without clear explanation.
Pros of the TikTok Creator Fund
✅ A way to monetise content without needing sponsorships.
✅ No need to sell products or services – Just create engaging content.
✅ Available in multiple countries, making it accessible to many creators.
Cons of the TikTok Creator Fund
❌ Low earnings per view – Not enough to be a full-time income for most.
❌ Algorithm issues – Some creators believe joining the fund reduces their reach.
❌ Not a long-term income source – Other monetisation strategies may be more profitable.
Is the TikTok Creator Fund worth it?
For smaller creators, the Creator Fund can provide a little extra money, but it is unlikely to replace a full-time job. Many TikTokers prefer brand deals, merchandise, or Patreon for better income.
The TikTok Creator Fund can be useful, but it is not the most reliable way to make money as a content creator. If you are serious about earning from TikTok, consider diversifying your income with brand partnerships, YouTube, or selling your own products.
